Jagran Cityplus, a new venture of Jagran Prakashan Ltd, which is the publisher of Dainik Jagran, enters West Delhi today, after launching its East Delhi edition in May. Cityplus has already made its presence in Noida, Gurgaon, Faridabad, Ghaziabad and South Delhi since its launch last year. The newspaper also plans to revamp its website to increase reader friendliness and interactivity.
The West Delhi edition will cater to markets like Punjabi Bagh, Rajouri Garden, Janakpuri, Subhash Nagar, Tilak Nagar and others. In the initial phase, 40,000 copies will be distributed across West Delhi. The tabloid-sized newspaper will soon be venturing into North and Central Delhi too.
The newspaper is targetted at the age group of 18-40. “In these times of fast-paced life, no one has the time to read 60 pages of newspaper. This newspaper is targetted at the young and the upcoming segment who have a hectic lifestyle. The West Delhi edition is a natural extension of the other editions as we are motivated by the tremendous success of the other editions,” said Vikas Chander, Head, City Plus Projects.
“We have plans to go for outdoors including hoardings and the Metro Railway as promotional platforms, as well as road shows. The creatives would be handled by our in-house department. We would also do radio campaigns shortly. We also have plans to make Cityplus a national level venture by next year,” added Chander.
Chander added that the newspaper would also ensure that the readers’ voice is heard; and problems are solved. In a word, its motive would be to inform, educate, and entertain its readers along with resolving their issues. Cityplus promises to make readers’ interests a priority. In addition, it aims to the forum where people, authorities, residents and RWAs could meet, interact and bring solutions.