‘City Plus’ from Jagran Prakashan Ltd has launched its edition in Pune (Aundh/ Baner) on January 2, 2009. The initial print run of the Pune edition is 35,000 copies. The group also plans to take ‘City Plus’ to other markets, scale up the number of pages and the print run, depending on the response of the readers and advertisers.
‘City Plus’ is targeted at the upper middle class and is being distributed at select commercial and residential areas in Aundh, Baner Pashan-Sus Road and adjoining areas. It is also being made available at malls, multiplexes, cafes, institutes, clubs, hospitals, gyms, etc.
Salil Tandon, National Head of ‘City Plus’, said, “‘City Plus’ is an area centric weekly and is positioned editorially as a paper that focuses on life and lifestyle on a more local and sub-local level. It constitutes localised community news, events and happenings, fashion, food, lifestyle and movie reviews, among others, accompanied by customised information, inputs on a more local level for value addition to the story. An offering from Jagran, ‘City Plus’ is available free of cost and is being circulated by a dedicated distribution chain.”
A weekly tabloid, ‘City Plus’ was first launched in Noida in 2006 and then was expanded to other cities such as Delhi, Gurgaon, Faridabad, Noida, Ghaziabad and Bangalore (Indiranagar, Jayanagar and Koramangala).