Jagran Prakashan has launched its new compact daily, I-next. The first edition has hit the stands in Kanpur recently. In an official communiqué, M M Gupta, CMD, Jagran Prakashan, said, “The Jagran Group has always been a pioneer in the publications business. Our new offering, I-next, is a first-of-its-kind newspaper in the Indian market that will appeal to its targeted readers. We are committed to all our stakeholders and I am sure that I-next will be well received by our readers and all our associates.”
The Kanpur edition has been launched with at a cover price of Rs 3 and an invitation price of Rs 2. The 24-page city-centric publication uses a combination of Hindi and commonly-used English words keeping in mind the spoken language of the youth in the mini metros.
I-next constitutes local news apart from content on national, international, sports, lifestyle, career and health related issues, which the readers residing in the mini-metros can relate to.
Plans are afoot to launch the Lucknow edition of I-next in a week’s time.
Shailesh Gupta, Director Marketing, Jagran Prakashan Ltd, said, “Jagran Prakashan’s target is to offer products to consumers across the demographic segments. I-next has been developed to capture the market segment in the age group of 18-35 years in SEC A and B1. Twelve of I-Next’s 24 pages would be in colour and we should be able to go all colour soon. I-next is uniquely different from our mother brand Dainik Jagran in terms of look, feel and content presentation.”
Alok Sanwal, Project Head, I-next, said, “The ‘I’ in I-next stands for stands for imagination, insight, intelligence and innovation, which are qualities that drive our TG too. We have brought together the best editorial team for this newspaper. One of the big differentiators for I-next is that it uses a mix of predominantly Devnagri and some Roman script to reflect the mix of ‘bolchal ki bhasha’, and this, along with its look and feel, will make I-next a unique, interesting and interactive proposition for the progressive young mindset.”
Depending on the response to the Kanpur and Lucknow editions, the company plans to launch the brand in five more mini-metros of North India by March 2007.