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Jagran launches Dharamsala edition, to compete with Amar Ujala, Divya Himachal

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Jagran launches Dharamsala edition, to compete with Amar Ujala, Divya Himachal

(This report is being re-run correcting certain anomalies in our earlier report. Editor)

Dainik Jagran has launched its 28th edition from Dharamsala today. The edition covers seven of the 12 districts of Himachal Pradesh – Kangra, Kullu, Chamba, Mandi, Bilaspur, Hamirpur and Una. It joins Divya Himachal, which already has an edition in Dharamsala for the past few years. Currently, Amar Ujala is the No. 1 Hindi daily published in Himachal Pradesh.

Elaborating on the launch, Sanjay Gupta, CEO and Editor, Dainik Jagran, said, “Being the only National Hindi daily to be published from Dharamsala, we will leverage this to reach out to readers with detailed and updated news, unlike other newspapers. Prior to the launch, our inter-functional task force, comprising people from our editorial, brand and circulation departments, tried to understand the need gaps and the aspirations of the people in order to deliver a newspaper that understands and addresses the needs and aspirations of the people of Himachal Pradesh.”

The Dharamsala edition has 20 pages in the main edition, with a four-page city supplement called Jagran City catering to Dharamsala and sub-editions in Kangra, Una, Chamba, Mandi, Bilaspur and Kullu.

According to the recently released IRS 2005 R2 survey, Amar Ujala is the No.1 daily of Himachal Pradesh with a readership of 572,000. Punjab Kesari comes next with 368,000 readers, and Divya Himachal with 287,000 readers.

“As the state has a large base of Hindi readers – almost 75 per cent of its people speak Hindi – the Dharamsala edition marks an expansion of our base in the Hindi heartland,” Gupta remarked.


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