Top Story

e4m_logo.png

Home >> Media – Print >> Article

Jagran goes for supplement makeover

16-May-2005
Font Size   16
Share
Jagran goes for supplement makeover

The city supplements of leading Hindi daily Dainik Jagran has been rechristened as "Jagran City"from May 15. The objective behind this is to maintain uniformity across 26 editions of Dainik Jagran.

Out of 8 Jagran publishing states (Delhi, UP, MP, Punjab, Bihar, Jharkhand, Uttranchal and Himachal Pradesh) the changes has been incorporated in 49 important cities of six states (Delhi, MP, Bihar, Jharkhand, Parts of UP and Punjab). The daily has decided to transform city-centric supplements simultaneously to boost its growth plans.

The all colour four-page pullouts carry a common identity, common masthead and some uniformity in content. Apart from hard news on city activities the content of Jagran City supplements will comprise customised page three contents, soft news and feature based stories on lifestyle, fashion, trends, city news analysis etc.

"To sustain itself in a competitive market a brand has to evolve with the time otherwise it will be discarded by the consumers. Bringing uniformity in all the 49 city supplements is a strategic move to strengthen the city sub-brands that is linked with brand building exercise. In fact this will help to increase the recall value of the product amongst readers as all these supplement will alike same for readers across Jagran states"- said Sanjay Gupta, CEO Dainik Jagran.

As a promotional strategy Jagran will be launching a multimedia campaign across the selected cities of six states through outdoor, signage, banners, display van kiosks etc besides print heavy campaign. The theme of the campaign is 'Yeh Sahar Hai Bada Suhana' and the creatives for the campaign are being done by creative agency Vishakha Communications.

On whether this would affect the overall price of the newspaper, he said, "We are not making any changes on the newspaper prices. We are continuing with the differential price scheme that we are offering in different cities."

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.