Jagran Cityplus is looking to further consolidating its presence in the Mumbai market with the launch of two more editions from Chembur/ Ghatkopar and Malad. With this, the total number of Cityplus editions goes up to 35 across Delhi/NCR, Bangalore, Pune, Mumbai and Hyderabad.
With launch of the Chembur and Malad editions, Cityplus will now have seven editions in Mumbai. Cityplus had begun its Mumbai operations two years back, entering Vashi in the Navi Mumbai suburb and since then has added Nerul, Panvel, Thane, Kandivali, Chembur and Malad editions to its kitty.
In a prepared statement, Salil Tandon, Business Head and Editor, Cityplus, said that the tabloid size paper would soon be entering other areas of Mumbai.
The Chembur/ Ghatkopar edition will cater to areas like Diamond Garden, Maitri Park, Ambedkar Garden, Chembur Colony, Sindhi Society, Panjar Pole, Tilak Nagar, Moti Bagh and Ghatkopar East. The Malad edition will be circulated across Marve Road, Link Road, SV Road, Chincholi Road, Ever Shine Nagar, Bangur Nagar, Gokuldham and Liberty Garden.
In the initial phase, 35,000 copies of each of the two new editions will be distributed. The newspaper is targeted at the 18-40 age group and the edit varies from community-centric news to life and lifestyle in and across the area.