Nine edition old bilingual compact daily i-Next was launched in Jamshedpur on March 25 by Jagran Prakashan Ltd (JPL), the publishers of Dainik Jagran. Following this, the Bareilly and Gorakhpur editions of i-Next are slated for launch soon.
In a prepared statement, Sanjay Gupta, CEO and Chief Editor, JPL, said, “i-Next has now become the most popular daily for the youthful people in Kanpur, Lucknow, Meerut, Agra, Allahabad, Varanasi, Dehradun, Patna, and Ranchi, which encouraged us to come out with three more editions in Bareilly, Jamshedpur, followed by Gorakhpur.”
Speaking on this new launch, Shailesh Gupta, Director, JPL, explained, “i-Next delivers to the youthful and upwardly mobile segment of readers, who are any advertisers’ primary target. It also gives us an opportunity to approach the marketers who have not been able to tap the potential that the upcoming metros offer, be it any of the cities where i-Next is published from. This results in i-Next being a focused media to tap premium urban, city centric consumers.”
While outlining the success story of i-Next so far and touching upon its future plans, Alok Sanwal, Editor & Project Head, i-Next, commented, “i-Next will entice the readers of Jamshedpur, too, by its refreshingly different type of news and features, compared to the daily broadsheet, in terms of news packaging, along with its contemporary look and feel. The new Sunday special issue will surely attract readers due to its freshness and thoughtfully created content for weekend reading.”
He further said, “Through this, i-Next has redefined the weekend reading genre by bringing out a beautiful, informative as well as entertaining issue to soothe, relax and entertain its readers. It is rightly for the ‘young at heart’, published by the ‘young at heart’. For the advertisers, it has established itself as a high impact medium, thanks to the longer shelf life and the more time spent by the readers with i-Next, as compared to any broadsheet.”