Jagran Prakashan Ltd’s (JPL) Urdu newspaper Inquilab hits newsstands in Lucknow on May 27, 2011. The newspaper is also set to enter other markets of Uttar Pradesh as well as Delhi and Bihar soon. Inquilab is priced at Rs 2.
Speaking on the content strategy of the newspaper, Sanjay Gupta, Editor and CEO, Jagran Group, said, “Inquilab is positioned as a complete family newspaper with content for everyone. There is dedicated content space for Women, Kids and Youth. In addition to National and International News, Sports, City, and Business, the paper will also cover Entertainment.”
Gupta further said, “Inquilab will continue on its editorial path of nationalistic journalism and will also raise community specific issues. The Urdu daily is known for its responsible journalism and the new editions of Inquilab will continue to reflect this in their approach.”
Inquilab is a 12-page newspaper on weekdays, while on weekends it carries16 pages. Additionally, there will be two supplements – one on Friday and one on Sunday. The newspaper is being targeted at the upmarket Urdu reading population across markets in UP, Delhi and Bihar.
The Editor of Inquilab is Shahid Latif, who has been responsible for the makeover of Inquilab. The content planning has been done for all the new editions under his overall guidance. Shakeel Shamsi is the Editor for the North editions of the newspaper. Besides taking care of his editorial responsibilities, Shamshi has authored over 12 books and is the recipient of the Bharatendu Award.
Speaking on the advertisers they are targeting, Basant Rathore, VP, Strategy Planning and Brand Development, Jagran Prakashan Ltd, said, “Apart from local retail and Government and classified ads, Inquilab will provide increased reach amongst relevant audiences to larger national advertisers.”
The group has also launched campaigns supporting all the new editions both at a reader level and at the industry level as well.
There are a lot of Urdu newspapers in the market and it is a fairly competitive space. Rathore noted, “Inquilab is India’s oldest and largest read Urdu newspaper and these credentials give us a huge edge in the market. Our positioning of Inquilab as a nationalistic paper will be the key differentiator.”
With the launch of Inquilab’s Lucknow edition, Jagran Prakashan Ltd now has 82 editions across four languages covering 14 states.