In a strategic shift, i next has been transformed into a slim, broadsheet newspaper, in line with the inclinations of its increasingly diversified readers. With this, India's popular bilingual tabloid has taken a cardinal leap of sorts after a nine-year journey.
With content that would be relevant and utilitarian across international, national, local, entertainment and business news, inext, in its new broadsheet format will not only have a deeper penetration within the city but will now also reach out to the audiences in the up-country footprint across the states of Uttar Pradesh, Uttarakhand, Bihar and Jharkhand.
Talking about the rationale behind this change, Alok Sanwal, COO, and Editor, inext said, “This step is basically to expand in our key markets and go deeper in the small towns. As of now, 12 editions in the states of Bihar, Jharkhand, Uttar Pradesh and Uttarakhand will be transformed into broadsheets, while only the Indore edition will remain in its compact format. No changes have been made in the paper’s pricing as of now.
“The whole idea behind going broadsheet is also to increase penetration in the tier II and III cities and attract more of the male adult audience who are still comfortable with broadsheets.”