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ITC launches ad campaign to promote new identity

22-September-2001
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ITC launches ad campaign to promote new identity

ITC has launched a broad-spectrum corporate campaign to emphasise the company’s transformation from a predominantly cigarette manufacturer to a well-diversified conglomerate. This is the first time that ITC is embarking on such a major ad campaign in the last 3 years.

ITC has already dropped the dots from its name and has informed major stock exchanges accordingly on Wednesday.

The company had earlier got the resolution on the same passed by shareholders at the AGM. Even the latest balance sheet has the company’s name spelt out as “I.T.C. Limited” on the cover. The dots between the letters will now be removed.

The move to do away with the dots follows the decision to identify itself as a multi-business portfolio company which encompasses “a wide range of businesses, like hoteliering, packaging and printing, speciality papers, greeting cards, lifestyle retailing and agriculture exports apart from cigarettes and tobacco.”

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