Top Story

e4m_logo.png

Home >> Media – Print >> Article

ITC creating Net base for FMCG marketing

08-November-2000
Font Size   16
Share
ITC creating Net base for FMCG marketing

ITC is in the process of creating a net-based platform for distribution and marketing of fast moving consumer goods (FMCG), which ITC chairman Y C Deveshwar fashionably called 'infomediary cum fulfillment channel'. The company has already begun web-enabling all its businesses, and plans to eventually turn the platform into one which could be used by other companies in the FMCG sector for distribution and marketing of their products.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education