Top Story


Home >> Media – Print >> Article

ITC chairman Y C Deveshwar favoured self-regulation by the tobacco industry

Font Size   16
ITC chairman Y C Deveshwar favoured self-regulation by the tobacco industry

ITC chairman Y C Deveshwar favoured self-regulation by the tobacco industry to curb tobacco consumption, instead of statutory control of tobacco advertising and sponsorships as contemplated by the Union government.

Deveshwer said he was yet to study the proposed bill to control tobacco advertisements but any consumption regulation in a practical and reasonable manner was in good direction.

The Union government's decision to bar cigarette companies from sponsoring sports and cultural events and people from smoking in public, triggered a 10.17 per cent fall in the ITC share prices on bourses -- its biggest ever single-day fall in one year. The fall translates into a loss of Rs 2,192.78 crore in market capitalisation.

Deveshwer said care should be taken to ensure that regulatory measures did not result in the Indian industry losing out to its international competitors. The industry would go through the proposed bill and make known its views to the government.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems