Top Story


Home >> Media – Print >> Article

ITC announced its withdrawal from all sports sponsorships

Font Size   16
ITC announced its withdrawal from all sports sponsorships

ITC Ltd. announced its withdrawal from all sports sponsorship irrespective of the legal position on the subject. Although the company has a long term arrangement in respect of sponsorship of various sports, specially cricket, it has already initiated action to exit from such arrangements and hopes to complete the withdrawal latest by April 1, 2001.

The move by the Rs 9,000 crore tobacco giant came as a surprise as the government's proposed bill to ban smoking in public places, advertisements by the tobacco companies and sale of cigarette to those below 18 years is yet to be introduced in Parliament.

The company has expressed grave concern at the unfair advantage enjoyed by foreign brands which gain entry into Indian homes through sponsorships of sports events telecast by satellite television channels from foreign venues.

Meanwhile, rumours have started doing the rounds that the planned India-Australia series would come face problems following the ban on sponsors like ITC. The company was expected to be one of the major sponsors. ITC has a two-year contract for sporting its logo on the dress of the Indian cricket team. This would also be withdrawn. Such moves will without doubt erode the revenues of sports boards like BCCI.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign