Two years ago Indian Television Academy took the initiative to come up with GR8, a glossy with news from the television industry, TV stars, stories about the creators of the genre, including directors, technicians, channel honchos et al. Now the Academy is planning to make its presence felt in the Hindi speaking market by launching GR8 in Hindi.
Interestingly, the Hindi edition is likely to be launched on the same date as the English one, that is, August 26. GR8 Hindi will be a monthly and priced at Rs 20.
Anu Ranjan, Publisher, GR8 Publications, and President, Indian Television Academy, said she was aiming at a launch circulation of around 10,000 copies for the first issue of the Hindi edition. She ruled out any particular reason for launching the magazine on the same date as the English one. She described the two-year journey as ‘absolutely brilliant’ and claimed that 42,000 copies of GR8 English are sold every month.
As far as the promotional mix for the magazine is concerned, it will comprise television, radio, outdoor and Internet. “We will be targeting every possible medium,” said Ranjan.