Maxim Media to launch Muallim, a monthly English Islamic magazine, in May. The magazine is targeting English speaking Muslim enthusiasts who want to know about Islam and its Shariah.
The first issue will come out in Mumbai and its neighboring cities such as Kalyan and Thane. There are plans to make this a national magazine in the coming months.
Managing Director and Editor-in-Chief, Maulana Ubaidurahaman Qasmi said, “Muallim is an Islamic magazine with a focus on the religious needs and obligations of Muslims in India and abroad.”
The cover price of the magazine is Rs 50 and print run for the first issue will be 3000.
It will be available on newsstands and for subscription from May onwards
While talking to exchange4media, ZF Nomani, Director Sales and Marketing said, “Muallim, means teacher, and this magazine will work as an Islamic tutor for all the Muslim readers.”
Talking about the promotional strategy and the advertiser’s profile, he shared, “We are only using selective mediums to promote our magazine. There will be no OOH or print advertisements, but we are going to put stalls outside all Muslims conferences happening in Mumbai. Also social media is the best tool as we have got 250 subscriptions within three days after we’ve created our page on Facebook.”
“As far as advertiser’s profile is concerned, we are not going to put any ad which is against Shariah i.e. alcohol ads. We are emphasising on the content as the edit ratio is 70:30,” concluded Nomani.