Top Story


Home >> Media – Print >> Article

Islamic magazine ‘Muallim’ to be launched in May

Font Size   16
Islamic magazine ‘Muallim’ to be launched in May

Maxim Media to launch Muallim, a monthly English Islamic magazine, in May. The magazine is targeting English speaking Muslim enthusiasts who want to know about Islam and its Shariah.

The first issue will come out in Mumbai and its neighboring cities such as Kalyan and Thane. There are plans to make this a national magazine in the coming months.

Managing Director and Editor-in-Chief, Maulana Ubaidurahaman Qasmi said, “Muallim is an Islamic magazine with a focus on the religious needs and obligations of Muslims in India and abroad.”

The cover price of the magazine is Rs 50 and print run for the first issue will be 3000.
It will be available on newsstands and for subscription from May onwards

While talking to exchange4media, ZF Nomani, Director Sales and Marketing said, “Muallim, means teacher, and this magazine will work as an Islamic tutor for all the Muslim readers.”

Talking about the promotional strategy and the advertiser’s profile, he shared, “We are only using selective mediums to promote our magazine. There will be no OOH or print advertisements, but we are going to put stalls outside all Muslims conferences happening in Mumbai. Also social media is the best tool as we have got 250 subscriptions within three days after we’ve created our page on Facebook.”

“As far as advertiser’s profile is concerned, we are not going to put any ad which is against Shariah i.e. alcohol ads. We are emphasising on the content as the edit ratio is 70:30,” concluded Nomani.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business