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IRS Q4 2011: HT Media shows steadfast growth

IRS Q4 2011: HT Media shows steadfast growth

Author | Abid Hasan | Friday, Mar 09,2012 7:49 AM

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IRS Q4 2011: HT Media shows steadfast growth

According to IRS Q4 2011, Hindustan Times continues to grow its readership adding nearly two lakh readers daily across the country.

In Mumbai, HT consolidated its position as the No. 2 Broadsheet English Daily for the sixth time in a row, and is the only one to have grown in 13 out of the last 14 IRS surveys. HT grew by 27 per cent to gain daily readership of 7.81 lakh during the last year.

In Delhi, HT continues to strengthen further, remaining the most-read newspaper for the eighth time in a row. HT also continues to be the most read newspaper of Delhi NCR with 22.25 lakhs daily readers [Average Issue Readership].

Hindustan, the Group's Hindi daily, strengthened its No. 2 position among all newspapers in India with a huge 3.81 crore Total Readership, which represents an addition of nearly 30 lakh readers in the past year (v/s IRS Q4 2010). The gains are a result of an aggressive expansion spree which has seen Hindustan add nine new editions in UP and Uttarakhand in the last your years.

Hindustan continues to dominate the markets of Bihar (83 per cent market share) and Jharkhand (68 per cent market share) with a Total Readership of 1.51 crore and 54.68 lakh readers respectively. It continues to be the second largest Hindi daily in the markets of Delhi-NCR, with a 23.99 lakh readership base.

Mint consolidates No. 2 position

Mint, HT Media’s business newspaper, has further consolidated its No. 2 position with 2.58 lakh daily readers. It has done so by growing its readership in Mumbai and Delhi-NCR. It also continues to have the best reader profile among all business dailies, both in terms of metro skew (95 per cent from top metros) and SEC A proportion (71 per cent SEC A).

Commenting on the results of all HT Media publications, Rajiv Verma, CEO of HT Media said, “While Hindustan Times has for long been No. 1 in Delhi and No. 2 in Mumbai, and Hindustan and Mint have consolidated its positions in respective markets, as a group we are disappointed that these IRS numbers don’t reflect the full picture of our growth, and the reality of our investments and our efforts in the various markets of UP and Mumbai and for Mint, across the country.”

“However, we will continue to invest in our various markets, to meet the needs of our readers and our advertisers, and hope that the readership growth will be fully captured going forward," he added.

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