Jagran has topped the list of topline publications, while Bhaskar has grown the fastest as per IRS Q3 2011 results. Among English dailies, The Tribune, DNA and The Telegraph have shown growth.
Among language publications, Malayala Manorama continues to lead with Tamil paper Daily Thanthi logging in the fastest growth of 2.2 per cent.
Dainik Bhaskar has topped the growth charts among dailies in IRS Q3 2011 survey results released on December 22, 2011. The publication grew by 5 per cent in Average Issue Readership (AIR) as compared to the previous quarter to settle at a readership of 1.48 crore.
Dainik Jagran continues to occupy pole position with a readership of 1.6 crore. Hindustan is placed third with an AIR of 1.2 crore.
Among the top 10 English dailies, leaders Hindustan Times and The Times of India have maintained their respective AIR numbers at almost the same levels as the previous quarter. The Tribune grew the fastest at 5.6 per cent to log in a readership of almost 6 lakh, followed by DNA and The Telegraph, both of which have grown seen a growth of 4.7 per cent. The Hindu came in next, logging in a growth of 4.4 per cent.
The IRS Q3 2011 results also indicate that overall media consumption has seen a growth of 3.3 per cent, with the Internet registering a 42 per cent upswing, followed by C&S with a growth of 15.8 per cent.
Our typical marketing budget is usually 10 per cent of the topline spend