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IRS Q3 2011: TOI, HT maintain lead as Eng dailies grow

IRS Q3 2011: TOI, HT maintain lead as Eng dailies grow

Author | exchange4media News Service | Friday, Dec 23,2011 9:21 AM

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IRS Q3 2011: TOI, HT maintain lead as Eng dailies grow

It is a growth story for nearly all Top 10 English dailies as per the IRS Q3 2011 results even as The Times of India and Hindustan Times maintain their leadership positions.

The Hindu, The Telegraph, Deccan Chronicle, DNA, The Economic Times, Mumbai Mirror, The Tribune and The New Indian Express have seen growth in this quarter.

The Times of India has recorded an Average Issue Readership (AIR) of 7,467,000 in Q3 2011 and continues to lead the English dailies list. At No. 2 is Hindustan Times with an AIR of 3,733,000 in Q3 2011.

The Hindu has recorded the highest growth among top 10 English dailies, adding 92,000 readers over Q2 2011 to register an AIR of 2,169,000 in this quarter. The Telegraph follows with an AIR of 1,266,000 in Q3 2011, a growth of 4.7 per cent over the previous quarter.

Deccan Chronicle has garnered an AIR of 1,094,000 in Q3 2011, adding 6,000 readers over Q2. DNA’s Q3 2011 AIR stands at 863,000, up 4.7 per cent from the previous quarter.

The Economic Times is the only business daily in the Top English dailies list. The paper, too, has seen growth in its AIR, which stands at 812,000 in Q3 2011, a growth of 3.4 per cent over the Q2 figures of 785,000.

Mumbai Mirror has recorded an AIR of 760,000 in Q3 2011, a marginal hike over Q2 figures of 758,000. The Tribune and The New Indian Express, too, have seen growth in this quarter, registering AIRs of 599,000 and 593,000, respectively.
 

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