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IRS Q3 2011: Lokmat leads as Marathi dailies see growth

23-December-2011
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IRS Q3 2011: Lokmat leads as Marathi dailies see growth

Over all, Marathi dailies have witnessed a slight growth of 0.31 per cent in Average Issue Readership (AIR) as per the IRS Q3 2011 results – from 18,769,000 in Q2 2011 to 18,827,000 in Q3 2011.

Top Marathi daily, Lokmat registered an AIR of 74.38 lakh in Q3, has registered a decline of 2.07 per cent against an AIR of 75.95 lakh in Q2.

Daily Sakal at the second position registered an AIR of 42.73 lakh in Q3, a 3.93 per cent decline from an AIR of 44.48 lakh in Q2.

Placed third, Pudhari saw marginal decline of 1.08 per cent when compared to an AIR of 25.88 in Q2. The paper witnessed the least decline from the top five dailies.

Taking the fourth spot, Punya Nagari recorded a growth of 2.20 per cent from an AIR of 17.25 lakh in Q2. Loksatta succeeded at the fifth spot, recording an AIR of 9.52 lakh in Q3 from an AIR of 9.90 in Q2, signaling a decrease of 3.84 percent.
 

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