Top Story


Home >> Media – Print >> Article

IRS Q3 2011: Daily Thanthi leads; overall growth for Tamil dailies

Font Size   16
IRS Q3 2011: Daily Thanthi leads; overall growth for Tamil dailies

There is overall growth for Tamil dailies as per the IRS Q3 2011 results. The Average Issue Readership (AIR) of Tamil dailies has gone up this quarter, from 12,557,000 in Q2 2011 to 12,625,000 in this quarter.

Daily Thanthi continues to lead the pack with an AIR of 7,447,000 in Q3 2011, a rise of 2.15 per cent over the Q2 2011 figures of 7,290,000. At No. 2 is Dinakaran with an AIR of 5,253,000 in this quarter, up 1.66 per cent from 5,167,000 in Q2 2011.

On the other hand, Dinamalar and Dinamani, placed third and fourth, respectively, among Tamil dailies, have seen decline in their AIR. Dinamalar has seen a 1.39 per cent dip in readership to 2,631,000 in this quarter, while Dinamani’s AIR has fallen by 5.97 per cent to 488,000 in Q3 2011.

At No. 5 is Malai Malar, which has added 34,000 readers, an increase of 8.15 per cent in AIR from Q2 2011. With a 4.31 per cent increase in AIR at 121,000, Tamizh Murasu is placed sixth.

Tags Indian Readership Survey Daily Thanthi

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...