Top Story

e4m_logo.png

Home >> Media – Print >> Article

IRS Q3 2011: Daily Thanthi leads; overall growth for Tamil dailies

24-December-2011
Font Size   16
Share
IRS Q3 2011: Daily Thanthi leads; overall growth for Tamil dailies

There is overall growth for Tamil dailies as per the IRS Q3 2011 results. The Average Issue Readership (AIR) of Tamil dailies has gone up this quarter, from 12,557,000 in Q2 2011 to 12,625,000 in this quarter.

Daily Thanthi continues to lead the pack with an AIR of 7,447,000 in Q3 2011, a rise of 2.15 per cent over the Q2 2011 figures of 7,290,000. At No. 2 is Dinakaran with an AIR of 5,253,000 in this quarter, up 1.66 per cent from 5,167,000 in Q2 2011.

On the other hand, Dinamalar and Dinamani, placed third and fourth, respectively, among Tamil dailies, have seen decline in their AIR. Dinamalar has seen a 1.39 per cent dip in readership to 2,631,000 in this quarter, while Dinamani’s AIR has fallen by 5.97 per cent to 488,000 in Q3 2011.

At No. 5 is Malai Malar, which has added 34,000 readers, an increase of 8.15 per cent in AIR from Q2 2011. With a 4.31 per cent increase in AIR at 121,000, Tamizh Murasu is placed sixth.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group