Top Story


Home >> Media – Print >> Article

IRS Q3 2011: Aajkal, ABP, Sambad grow among Bangla dailies

Font Size   16
IRS Q3 2011: Aajkal, ABP, Sambad grow among Bangla dailies

As per IRS Q3 results, in most of the Bengali dailies there has been a fall, except for Aajkal, Ananda Bazaar Patrika and Sambad, which display marginal growth.

In the publications that registered growth in Q3 over Q2, Aajkal showed maximum growth of 5.21%. Ananada Bazaar Patrika shows a growth of 0.58% and Sambad displayed a growth of 0.24%.

Among the publications that listed a fall, Bartaman has registered a dip of -2.73%, Sambad Pratidin -5.53%, Ganashakti -1.77%. Maximum fall in AIR has been shown by Dainik Statesman which has -13.79% and Dainik Jugasankha which registers maximum dip of -22.00%.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking