Top Story


Home >> Media – Print >> Article

IRS Q3 2010: Periodicals put up a decent show in Delhi

Font Size   16
IRS Q3 2010: Periodicals put up a decent show in Delhi

The IRS Q3 2010 results have brought cheer to periodicals, which had come under heavy fire following the Q2 results. English periodicals appear to have done better than expected in several, including Delhi.

India Today remains the most read weekly in Delhi, however, the magazine has recorded a decline in Average Issue Readership (AIR) of 6.84 per cent at 245,000 in Q3. Outlook is the No. 2 among the weeklies. The magazine, too, has seen a drop in AIR – from 86,000 in Q2 to 72,000 in this quarter, a decline of 16.28 per cent.

Readers Digest remains the top monthly magazine despite recording a negative growth in AIR of 16.17 per cent – from 167,000 in Q2 to 140,000 in Q3. It is followed by Competition Success Review, Auto Car, Stardust and General Knowledge Today. Auto Car has recorded the steepest climb in AIR of 24 per cent at 62,000 from 50,000 in Q2.

Femina leads the fortnightly magazine segment with a positive growth in readership of 13.25 per cent. The magazine has recorded an AIR of 94,000 in Q3, as against 83,000 in Q2. Champak is at No. 2 and has seen a positive growth in AIR of 8.70 per cent – from 46,000 in Q2 to 50,000 in this quarter. However, Business Today, which is ranked third, has seen a drop in readership of 13.73 per cent. Its AIR in Q3 stands at 44,000 as compared to an AIR of 51,000 in the previous quarter.

[The mentioned readership figures are Average Issue Readership (AIR) figures, Total Readership (TR) may vary. After various discussions with advertisers and media buyers, as a policy exchange4media uses only AIR numbers.]



Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...