Top Story

e4m_logo.png

Home >> Media – Print >> Article

IRS Q3 2010: Mixed bag for Oriya publications; Sambad maintains leadership position

07-December-2010
Font Size   16
Share
IRS Q3 2010: Mixed bag for Oriya publications; Sambad maintains leadership position

Oriya dailies have slightly improved their performance in IRS Q3 2010, as against the Q2 results. Two of the top five dailies have seen growth in readership in this quarter, as against four of the top five dailies registering a negative growth in Q2.

Sambad has yet again retained its numero uno position among Oriya dailies with an AIR of 1,538,000. However, the paper has seen a 4.23 per cent decline over its Q2 figure of 1606,000. Samaj follows at No. 2 with an AIR of 1,471,000 is placed at second position. Samaj has also seen a decline in its readership of 2.52 per cent, as compared to the Q2 figure of 1,509,000.

Dharitri, on the other hand, has recorded a growth in AIR of 4.92 per cent to retain its third position. Its Q3 AIR stands at 1,387,000, as against the Q2 figure of 1,322,000.

The Samaya has clocked an AIR of 297,000, a sharp drop of 12.90 per cent as against the previous quarter’s figure of 341,000.

Anupam Bharat and Prajatantra have registered positive growth of 16.67 per cent and 6.19 per cent, respectively.

The top two Oriya magazines, The Saptahik Samaya and The Kadambini, have upheld their respective ranks. While there is no change in the readership figure of The Saptahik Samaya, which remains at 319,000; The Kadambini has seen a decline of 4.76 per cent in its AIR – from 84,000 in Q2 to 80,000 in this quarter.

[The mentioned readership figures are Average Issue Readership (AIR) figures, Total Readership (TR) may vary. After various discussions with advertisers and media buyers, as a policy exchange4media uses only AIR numbers.]

 

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited