Top Story


Home >> Media – Print >> Article

IRS Q3 2010: Assamese dailies put up a decent show; magazines still fighting it out

Font Size   16
IRS Q3 2010: Assamese dailies put up a decent show; magazines still fighting it out

Even as Assamese dailies have managed to put up a decent show with an Average Issue Readership (AIR) growth of 0.14 per cent in the IRS Q3 2010 results, the magazines have faltered to an overall drop in AIR of 2.04 per cent (monthly) and 0.74 per cent (weekly). Asomiya Pratidin is the top Assamese daily. Bismoi and Sadin are the top monthly and weekly, respectively.

Asomiya Pratidin is the most read daily with an AIR that is nearly four times that of its closest competitor, Asomiya Khabar. Asomiya Pratidin has recorded an AIR of 1,201,000 in Q3, up 2.04 per cent from its Q2 figure of 1,177,000.

On the other hand, Asomiya Khabar, the No. 2 Assamese daily, has seen a decline in readership of 5.57 per cent at 373,000 in Q3. Dainik Agradoot, Amar Asom and Dainik Janambhumi follow at No. 3, No. 4 and No. 5 spots. Dainik Agradoot’s AIR figure has declined by 5.19 per cent to 274,000. The AIR figures of Amar Asom and Dainik Janambhumi, which is ranked fifth, have recorded no change in their AIR figures.

Among periodicals, Bismoi is the most read monthly with an AIR of 340,000 in Q3. However, Bismoi has seen a decline in its readership of 1.73 per cent. Priyo Sakhi and Nandini are the next in the list of monthlies. Both of them have recorded positive growth. Priyo Sakhi has seen a steep growth of 21.67 per cent in readership, whereas Nandini has a more modest growth of 1.50 per cent.

Sadin is the only weekly magazine in the top five list of Assamese periodicals. Sadin has seen a marginal decline in readership of 0.74 per cent with an AIR of 268,000 in Q3.

[The mentioned readership figures are Average Issue Readership (AIR) figures, Total Readership (TR) may vary. After various discussions with advertisers and media buyers, as a policy exchange4media uses only AIR numbers.]



Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.