As per the IRS Q2 2010 results, Marathi publications have not witnessed any change in the top order. Of the Top 10 dailies, three have witnessed decline in Average Issue Readership (AIR), which shows an overall positive growth for Marathi dailies. However, the decline trend continues in Marathi magazines, with three of the five showing decline in AIR.
Lokmat continues to be the highest read Marathi daily and is the leader by a huge margin. However, as compared to the last quarter, the growth percentage in its AIR has dropped from 3.62 per cent in Q1 to 0.56 per cent in Q2.
At No. 2 is Daily Sakal, which has witnessed a 2.69 per cent growth in AIR, which is a decline from its last quarter’s growth of 5.82 per cent. Pudhari, which had seen a growth of 10.30 per cent last quarter, has seen a decline of 1.03 per cent in Q2, its AIR dropping from 2,623,000 in Q1 to 2,596,000 in Q2.
Punya Nagari has further declined in this quarter from a de-growth of 3.85 per cent in Q1 to a de-growth of 1.71 per cent in the latest round. Tarun Bharat (Belgaum, Maharashtra and Goa), which has seen a decline in Q1, has grown by 2.65 per cent in Q2.
Among the dailies ranking between six and ten, Navakal is the only publication that has witnessed a decline, which also happens to be the highest recorded decline among all Marathi publications at 6.88 per cent.
No cheer for magazines
There isn’t much cheer for Marathi magazines, with four of the six magazines witnessing decline. What is important to note here is that of the two magazines that have seen growth, Lokrajya has no prior readership record, which makes the situation for Marathi magazines even grimmer.
Grihashobhika continues to be the No. 1 Marathi magazine, but has declined by 4.33 per cent, which is still an improvement over its last quarter decline of 18.33 per cent. Saptahik Sakal, too, has seen a decline in AIR.
Lokprabha, which had witnessed a 25 per cent decline in Q1, has grown by 22.22 per cent in Q2, going up the ranking chart, while Chitralekha, which was at No. 3 in Q1, has slipped to the fifth position in this quarter, recording a decline of 3.92 per cent.
Although most Marathi magazines have taken the decline route, the de-growth percentages in the current round are better than the previous quarter, where three of four publications had recorded double digit decline rates.
Other Headlines on IRS
IRS research methodology still a concern for the industry
IRS Q2 2010: Growth story for newspaper and magazines in Uttar Pradesh; Dainik Jagran leads
IRS Q2 2010: Magazines see a close fight in Madhya Pradesh; mixed trend seen in the market
IRS Q2 2010: Some cheer for Thanthi and Dinakaran in Chennai
IRS Q2 2010: Magazines perform better than dailies in Bangalore market
IRS Q2 2010: Dailies do exceptionally well in Kolkata; magazines fail to keep pace
IRS Q2 2010: Magazines display strong growth potential in Andhra Pradesh
IRS Q2 2010: Most dailies, magazines witness slump in Kerala
IRS Q2 2010: In a case of reversals, dailies lose out in Himachal Pradesh; magazines do well
IRS Q2 2010: Poor results continue to haunt dailies in Jammu & Kashmir
The great IRS debate: Industry divided on single currency, but upbeat about proposed new agency
Guest Article: IRS and the elusive credibility: Manajit Ghoshal, Mid-Day Infomedia
IRS Q2 2010: Publications in Maharashtra see some light
IRS Q2 2010: Positive fallout of Jharkhand print war – four out of top five dailies see growth
IRS Q2 2010: Hindi publications dominate Bihar market; magazines witness decline trend
IRS Q2 2010: Many gainers in Karnataka market; magazines reverse the decline trend
IRS Q2 2010: Publications in West Bengal do well with positive readership trends
IRS Q2 2010: Assam market looks grim for dailies and magazines; all see dip in AIR
IRS Q2 2010: TOI’s might continues in Mumbai; positive growth boosts other players too
IRS Q2 2010: Dismal shows for English magazines; numbers head south
IRS Q2 2010: Four of the top five Hindi magazines witness decline; Saras Salil maintains lead
IRS Q2 2010: Mixed reactions from South publishers; call for different pattern of estimation for magazines
IRS Q2 2010: English dailies show positive growth; TOI remains undisputed leader
IRS Q2 2010: Positive growth for Top 3 Hindi dailies in Delhi NCR; NBT leads
IRS Q2 2010: Hindi dailies witness several ups and down in Mumbai
IRS Q2 2010: Pecking order of Tamil publications remains intact despite decline in AIR
IRS Q2 2010: Kannada publications chalk up a growth story; double digit growth for 3 Kannada dailies
IRS Q2 2010: Four of Top 10 dailies see decline in AIR; no change in order seen among top 5 dailies; Dainik Jagran, Dainik Bhaskar lead again
IRS Q2 2010: Decline trend continues to plague magazines; top order remains unchanged
IRS Q2 2010: HT continues lead in Delhi & Delhi NCR; negative growth for top 2 players
IRS Q2 2010: Business dailies put up a decent show; magazines still fighting it out
IRS Q2 2010: Top 10 Hindi dailies witness ups and downs; Dainik Jagran remains the leader
IRS Q2 2010: Daily Thanthi shows growth amid declining AIRs among Tamil publications