According to the IRS Q2 2010 data, the Top 10 Hindi dailies continue to witness a see-saw of growths and declines in Average Issue Readership (AIR). Dainik Jagran has topped the list of Top 10 Hindi dailies. Hindustan is the only paper among the top three dailies to have witnessed a positive growth of 2.31 per cent in AIR in Q2.
Dainik Jagran received an AIR of 15,925,000 in this quarter, as compared to an AIR of 16,313,000 in IRS Q1 2010, a decline of 2.83 per cent.
Dainik Bhaskar is ranked second with an AIR 13,303,000 in IRS Q2 2010, as against an AIR of 13,329,000 in Q1, a marginal dip of 0.20 per cent. Hindustan, which is ranked third, has seen a growth of 2.31 per cent with an AIR of 10,143,000 in Q2, as against 9,914,000 in Q1.
Amar Ujala is placed fourth and has received an AIR of 8,417,000 as against 8,491,000 in Q1, a marginal decline of 0.87 per cent. At No. 5 is Rajasthan Patrika, which has seen a growth of 3.22 per cent in AIR from 6,685,000 in Q1 to 6,685,000 in this quarter. Punjab Kesari with 0.99 per cent growth is ranked sixth and has received an AIR of 3,561,000 as against 3,526,000 in Q1.
NavBharat Times has received a marginal growth of 0.12 per cent and is ranked seventh in the list of Top 10 Hindi dailies. The paper has garnered an AIR of 2,475,000 as compared to 2,472,000 in Q1.
NaiDunia, ranked eighth, has seen double digit growth of 10.87 per cent in AIR in this quarter. The paper has garnered an AIR of 1,408,000 in Q2, as compared to 1,270,000 in the previous quarter.
Prabhat Khabar, too, has seen positive growth of 5.98 per cent in AIR and is ranked ninth. The daily has received an AIR of 1,346,000 as against 1,270,000 in IRS Q1 2010.
Hari Bhoomi is at No. 10 with a negative growth of 3.03 per cent in AIR down 1,314,000 in Q2, as compared to 1,355,000 in the previous quarter.
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