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IRS Q2 2010: TOI’s might continues in Mumbai; positive growth boosts other players too

25-August-2010
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IRS Q2 2010: TOI’s might continues in Mumbai; positive growth boosts other players too

According to the Indian Readership Survey (IRS) Q2 2010 Q2 data, The Times of India has once again topped the list in Mumbai, way ahead of the rest of the pack. Mumbai Mirror, a publication from The Times of India Group, is placed second, followed by DNA. Hindustan Times, which leads in Delhi, has to make do with the fourth place in Mumbai, registering a growth in AIR of 4.65 per cent.

According to the Indian Readership Survey (IRS) 2010 Q2 data, The Times of India has again topped the list, way ahead from the rest of the pack. Not only did The Times of India maintain its lead, it also grew its AIR by 1.86 per cent. Mumbai Mirror, a publication of The Times of India group, was the second on the list followed by DNA on third. Hindustan Times garnered the forth spot with a growth in AIR of 4.65 per cent.

The Times of India has recorded an AIR of 1,478,000 in Q2, as against an AIR of 1,451,000 in the previous quarter, a growth of 1.86 per cent. However, both Mumbai Mirror and DNA have recorded negative growth of 5.30 per cent and 0.66 per cent, respectively. Mid-Day, which is place fifth in the Mumbai market, has also recorded a negative growth in AIR.

What is heartening to note is that only three of the Top 10 newspapers in Mumbai have recorded negative growth, which presents a promising picture. These positive growths mean that there is sort of a ‘balancing of power’ with DNA, Hindustan Times and Mid-Day seemingly ready to take on the might of The Times of India Group in the Mumbai market.

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IRS Q2 2010: Magazines display strong growth potential in Andhra Pradesh

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IRS Q2 2010: In a case of reversals, dailies lose out in Himachal Pradesh; magazines do well

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IRS Q2 2010: Publications in Maharashtra see some light

IRS Q2 2010: Positive fallout of Jharkhand print war – four out of top five dailies see growth

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IRS Q2 2010: Publications in West Bengal do well with positive readership trends

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IRS Q2 2010: Mixed reactions from South publishers; call for different pattern of estimation for magazines

IRS Q2 2010: English dailies show positive growth; TOI remains undisputed leader

IRS Q2 2010: Positive growth for Top 3 Hindi dailies in Delhi NCR; NBT leads

IRS Q2 2010: Hindi dailies witness several ups and down in Mumbai

IRS Q2 2010: Pecking order of Tamil publications remains intact despite decline in AIR

IRS Q2 2010: Top order remains unchanged for Marathi publications; dailies soar, but magazines despair

IRS Q2 2010: Kannada publications chalk up a growth story; double digit growth for 3 Kannada dailies

IRS Q2 2010: Four of Top 10 dailies see decline in AIR; no change in order seen among top 5 dailies; Dainik Jagran, Dainik Bhaskar lead again

IRS Q2 2010: Decline trend continues to plague magazines; top order remains unchanged

IRS Q2 2010: HT continues lead in Delhi & Delhi NCR; negative growth for top 2 players

IRS Q2 2010: Business dailies put up a decent show; magazines still fighting it out

IRS Q2 2010: Top 10 Hindi dailies witness ups and downs; Dainik Jagran remains the leader

IRS Q2 2010: Daily Thanthi shows growth amid declining AIRs among Tamil publications

IRS Q2 2010: Gujarati publications have a growth story to tell

IRS Q2 2010: Top Bengali dailies put up a good show; but periodicals show signs of fatigue

IRS Q2 2010: Mixed bag for Malayalam publications; some dailies see growth, all magazines drop

IRS Q2 2010: Mixed bag for Telugu publications

IRS Q2 2010: Top Punjabi publications witness general growth trend

IRS 2010 Q2: No joy for Assamese publications as AIRs continue to decline

IRS Q2 2010: Oriya publications take the de-growth route

IRS Q2 2010: No surprises in Urdu publications; Inquilab, Siasat hold top positions

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