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IRS Q2 2010: Some cheer for Thanthi and Dinakaran in Chennai

IRS Q2 2010: Some cheer for Thanthi and Dinakaran in Chennai

Author | Judy Franko | Friday, Aug 27,2010 8:24 AM

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IRS Q2 2010: Some cheer for Thanthi and Dinakaran in Chennai

There is some cheer for Daily Thanthi and Dinakaran in the Chennai market as per the IRS Q2 2010 results. The two leading Tamil dailies have added 57,000 (Daily Thanthi) and 58,000 (Dinakaran) readers in this quarter. However, Dinamalar, another leading Tamil daily in the market, has seen a 2.17 per cent decline in its average issue readership (AIR) at 270,000.

Among the English dailies, the readership of The Hindu has dipped 2.52 per cent to 544,000 in Q2 from 558,000 in the previous quarter. Similarly, The Times of India, too, has reported a marginal dip of 0.99 per cent in its AIR, from 202,000 in Q1 to 200,000 in this quarter.

Among the magazines, the readership of market leaders Kumudam and Ananda Vikatan have declined by 2.76 per cent and 6.17 per cent, respectively, while others like Kungumam, Aval Vikatan and Mangayar Malar have witnessed neither growth nor decline. The AIR of Kungumam, Aval Vikatan and Mangayar Malar remain at 157,000, 116,000 and 93,000, respectively, in both Q1 and Q2.

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IRS Q2 2010: Magazines perform better than dailies in Bangalore market

IRS Q2 2010: Dailies do exceptionally well in Kolkata; magazines fail to keep pace

IRS Q2 2010: Magazines display strong growth potential in Andhra Pradesh

IRS Q2 2010: Most dailies, magazines witness slump in Kerala

IRS Q2 2010: In a case of reversals, dailies lose out in Himachal Pradesh; magazines do well

IRS Q2 2010: Poor results continue to haunt dailies in Jammu & Kashmir

The great IRS debate: Industry divided on single currency, but upbeat about proposed new agency

Guest Article: IRS and the elusive credibility: Manajit Ghoshal, Mid-Day Infomedia

IRS Q2 2010: Publications in Maharashtra see some light

IRS Q2 2010: Positive fallout of Jharkhand print war – four out of top five dailies see growth

IRS Q2 2010: Hindi publications dominate Bihar market; magazines witness decline trend

IRS Q2 2010: Many gainers in Karnataka market; magazines reverse the decline trend

IRS Q2 2010: Publications in West Bengal do well with positive readership trends

IRS Q2 2010: Assam market looks grim for dailies and magazines; all see dip in AIR

IRS Q2 2010: TOI’s might continues in Mumbai; positive growth boosts other players too

IRS Q2 2010: Dismal shows for English magazines; numbers head south

IRS Q2 2010: Four of the top five Hindi magazines witness decline; Saras Salil maintains lead

IRS Q2 2010: Mixed reactions from South publishers; call for different pattern of estimation for magazines

IRS Q2 2010: English dailies show positive growth; TOI remains undisputed leader

IRS Q2 2010: Positive growth for Top 3 Hindi dailies in Delhi NCR; NBT leads

IRS Q2 2010: Hindi dailies witness several ups and down in Mumbai

IRS Q2 2010: Pecking order of Tamil publications remains intact despite decline in AIR

IRS Q2 2010: Top order remains unchanged for Marathi publications; dailies soar, but magazines despair

IRS Q2 2010: Kannada publications chalk up a growth story; double digit growth for 3 Kannada dailies

IRS Q2 2010: Four of Top 10 dailies see decline in AIR; no change in order seen among top 5 dailies; Dainik Jagran, Dainik Bhaskar lead again

IRS Q2 2010: Decline trend continues to plague magazines; top order remains unchanged

IRS Q2 2010: HT continues lead in Delhi & Delhi NCR; negative growth for top 2 players

IRS Q2 2010: Business dailies put up a decent show; magazines still fighting it out

IRS Q2 2010: Top 10 Hindi dailies witness ups and downs; Dainik Jagran remains the leader

IRS Q2 2010: Daily Thanthi shows growth amid declining AIRs among Tamil publications

IRS Q2 2010: Gujarati publications have a growth story to tell

IRS Q2 2010: Top Bengali dailies put up a good show; but periodicals show signs of fatigue

IRS Q2 2010: Mixed bag for Malayalam publications; some dailies see growth, all magazines drop

IRS Q2 2010: Mixed bag for Telugu publications

IRS Q2 2010: Top Punjabi publications witness general growth trend

IRS 2010 Q2: No joy for Assamese publications as AIRs continue to decline

IRS Q2 2010: Oriya publications take the de-growth route

IRS Q2 2010: No surprises in Urdu publications; Inquilab, Siasat hold top positions

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