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IRS Q2 2010: Publications in West Bengal do well with positive readership trends

IRS Q2 2010: Publications in West Bengal do well with positive readership trends

Author | Akash Raha | Thursday, Aug 26,2010 8:27 AM

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IRS Q2 2010: Publications in West Bengal do well with positive readership trends

Ananda Bazar Patrika is by far the most read daily in West Bengal, its Average Issue Readership (AIR) is more than double of its nearest competitor, Bartaman. Sangbad Pratidin follows at third position, while The Telegraph is placed fourth. These top four dailies in West Bengal have reported positive growth in AIR.

Ananda Bazar Patrika has clocked an AIR of 6,466,000 in Q2, as against an AIR of 6,448,000 in the previous quarter, a marginal growth of 0.28 per cent. Bartaman and Sangbad Pratidin have witnessed growth of 6.12 per cent and 5.96 per cent, respectively, in Q2. The Telegraph maintained its fourth position, registering a growth on 4.26 per cent in AIR, which stands at 1,027,000 in Q2.

Just two of the Top 10 dailies in West Bengal have recorded negative growth – Ganashakti and Uttar Banga Sambad.

Dailies in West Bengal have managed steady growth in Q2. The market does not look cluttered and has a heavy Bengali inclination. Only two English dailies could break into the Top 10 charts – The Telegraph and The Times of India.

The periodicals in West Bengal, too, did well and recorded positive growths. Karmakshetra topped the list with a growth of 12.42 per cent in AIR in Q2, followed by Saptahik Bartaman with a growth of 14.80 per cent. Sananda was at No. 3, but recorded a negative growth of 7.25 per cent in AIR, the only publication among the top five magazines to have seen a decline. It may be noted that all the top ten magazines are Bengali language publications.

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