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IRS Q2 2010: Positive growth for Top 3 Hindi dailies in Delhi NCR; NBT leads

25-August-2010
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IRS Q2 2010: Positive growth for Top 3 Hindi dailies in Delhi NCR; NBT leads

With a decent growth in Average Issue Readership (AIR) in IRS Q2 2010, Navbharat Times is leading the Delhi and Delhi NCR markets among all Hindi dailies. Hindustan is ranked second in both Delhi and Delhi NCR markets, however, the third position sees a close fight between Punjab Kesari and Dainik Jagran in both the markets. While Punjab Kesari was ranked third in Delhi, Dainik Jagran was at No. 3 in the Delhi NCR market.

No major changes were seen in the Delhi market in this quarter, as compared to Q1. Navbharat Times remains a clear leader with an AIR of 1,724,000, as against an AIR of 169,000 in Q1, a growth of 2.01 per cent. Hindustan, ranked second, has witnessed a 2.44 per cent decline in AIR in this round. Rashtriya Sahara and Dainik Tribune, too, have put up poor performances, registering declines of 12.38 per cent and 22.22 per cent in AIR, respectively.

Meanwhile, all top three Hindi dailies in the Delhi NCR market have witnessed a positive growth. NBT maintains its top position in the Delhi NCR market as well among all Hindi dailies. Hindustan is at No. 2 with an AIR of 1,282,000, as against an AIR of 1,248,000 in Q1, registering a growth of 2.72 per cent. Dainik Jagran is ranked third with an AIR of 1,041,000 in Q2, as compared to 1,014,000 in the previous quarter, a growth of 2.66 per cent.

Rashtriya Sahara, however, has seen a decline of 14.05 per cent in the Delhi NCR market. Amar Ujala, which as seen a negative growth of 3.06 per cent in the Delhi market, has registered a positive growth of 4.74 per cent in the Delhi NCR market and has maintained it fifth position in both the markets.

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IRS Q2 2010: English dailies show positive growth; TOI remains undisputed leader

IRS Q2 2010: Hindi dailies witness several ups and down in Mumbai

IRS Q2 2010: Pecking order of Tamil publications remains intact despite decline in AIR

IRS Q2 2010: Top order remains unchanged for Marathi publications; dailies soar, but magazines despair

IRS Q2 2010: Kannada publications chalk up a growth story; double digit growth for 3 Kannada dailies

IRS Q2 2010: Four of Top 10 dailies see decline in AIR; no change in order seen among top 5 dailies; Dainik Jagran, Dainik Bhaskar lead again

IRS Q2 2010: Decline trend continues to plague magazines; top order remains unchanged

IRS Q2 2010: HT continues lead in Delhi & Delhi NCR; negative growth for top 2 players

IRS Q2 2010: Business dailies put up a decent show; magazines still fighting it out

IRS Q2 2010: Top 10 Hindi dailies witness ups and downs; Dainik Jagran remains the leader

IRS Q2 2010: Daily Thanthi shows growth amid declining AIRs among Tamil publications

IRS Q2 2010: Gujarati publications have a growth story to tell

IRS Q2 2010: Top Bengali dailies put up a good show; but periodicals show signs of fatigue

IRS Q2 2010: Mixed bag for Malayalam publications; some dailies see growth, all magazines drop

IRS Q2 2010: Mixed bag for Telugu publications

IRS Q2 2010: Top Punjabi publications witness general growth trend

IRS 2010 Q2: No joy for Assamese publications as AIRs continue to decline

IRS Q2 2010: Oriya publications take the de-growth route

IRS Q2 2010: No surprises in Urdu publications; Inquilab, Siasat hold top positions

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