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IRS Q2 2010: Positive growth for Top 3 Hindi dailies in Delhi NCR; NBT leads

IRS Q2 2010: Positive growth for Top 3 Hindi dailies in Delhi NCR; NBT leads

Author | Nitin Pandey | Wednesday, Aug 25,2010 8:15 AM

IRS Q2 2010: Positive growth for Top 3 Hindi dailies in Delhi NCR; NBT leads

With a decent growth in Average Issue Readership (AIR) in IRS Q2 2010, Navbharat Times is leading the Delhi and Delhi NCR markets among all Hindi dailies. Hindustan is ranked second in both Delhi and Delhi NCR markets, however, the third position sees a close fight between Punjab Kesari and Dainik Jagran in both the markets. While Punjab Kesari was ranked third in Delhi, Dainik Jagran was at No. 3 in the Delhi NCR market.

No major changes were seen in the Delhi market in this quarter, as compared to Q1. Navbharat Times remains a clear leader with an AIR of 1,724,000, as against an AIR of 169,000 in Q1, a growth of 2.01 per cent. Hindustan, ranked second, has witnessed a 2.44 per cent decline in AIR in this round. Rashtriya Sahara and Dainik Tribune, too, have put up poor performances, registering declines of 12.38 per cent and 22.22 per cent in AIR, respectively.

Meanwhile, all top three Hindi dailies in the Delhi NCR market have witnessed a positive growth. NBT maintains its top position in the Delhi NCR market as well among all Hindi dailies. Hindustan is at No. 2 with an AIR of 1,282,000, as against an AIR of 1,248,000 in Q1, registering a growth of 2.72 per cent. Dainik Jagran is ranked third with an AIR of 1,041,000 in Q2, as compared to 1,014,000 in the previous quarter, a growth of 2.66 per cent.

Rashtriya Sahara, however, has seen a decline of 14.05 per cent in the Delhi NCR market. Amar Ujala, which as seen a negative growth of 3.06 per cent in the Delhi market, has registered a positive growth of 4.74 per cent in the Delhi NCR market and has maintained it fifth position in both the markets.

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