Jharkhand has been witnessing intensified competition following the entry of quite a few new players. The established players have pulled up their socks to counter this challenge and their efforts have paid off. According to the IRS Q2 2010 results, three of the top five dailies that have recorded positive growth are Hindi language publications.
Hindustan maintains its leadership position in this quarter with an Average Issue Readership (AIR) of 1,469,000 as against 1,353,000 in Q1, a growth of 8.57 per cent.
Growth story of Prabhat Khabar continues in Jharkhand, too, with an increase of 2.04 per cent in AIR at 1,001,000 in Q2.
Dainik Jagran, however, has seen a decline of 6.32 per cent in its AIR from 854,000 in Q2 to 800,000 in this quarter. Hindi daily Aj, which ranked fourth, has received an AIR of 85,000, as against 77,000 in Q1, a double digit growth of 10.39 per cent.
English dailies Hindustan Times and The Times of India have recorded robust growths of 41.82 per cent and 16.98 per cent, respectively. While Hindustan Times’s AIR in Q2 stood at 78,000, The Times of India has recorded an AIR of 62,000.
The Telegraph, on the other hand, has witnessed decline of 3.85 per cent in its AIR, which stands at 75,000 in this quarter.
The overall decline trend in magazines continued in the Jharkhand market as well. Four of the top five magazines have witnessed decline in AIR. Saras Salil, which leads among magazines in this market, is the only gainer with an AIR of 251,000. Pratiyogita Darpan, India Today (Hindi), Nandan and Meri Saheli have seen decline in AIR numbers. However, Champak (Hindi), Vanita (Hindi) and Sarita have clocked double digit growths of 14.55 per cent, 17.50 per cent and 28.13 per cent, respectively.
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