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IRS Q2 2010: Oriya publications take the de-growth route

IRS Q2 2010: Oriya publications take the de-growth route

Author | Cassandra Serpes | Tuesday, Aug 24,2010 9:05 AM

IRS Q2 2010: Oriya publications take the de-growth route

As per the IRS Q2 2010 results announced on August 23, 2010, among the six Oriya dailies, four have seen de-growth, reflecting the general decline trend in readership seen among Oriya publications. It may be noted here that among the two publications that have not witnessed decline, no IRS Q1 2010 data was available for Anupam Bharat. The story is not that rosy for the two Oriya magazines either.

Sambad takes the lead among Oriya dailies with an average issue readership (AIR) of 1,606,000, which is a 2.43 per cent decline over the IRS Q1 2010 numbers. Samaj, the No. 2 Oriya daily, is practically the only publication to have seen growth. The publication has garnered an AIR of 1,509,000 in the latest round from 1,427,000 in Q1, a growth of 5.75 per cent.

Anupam Bharat has garnered a readership of 120,000 and is the only other publication to have shown positive results. Prajatantra has seen the maximum decline among all publications with a 21.14 per cent drop in AIR.

Kadambini, an Oriya monthly, has witnessed a 10.64 per cent fall in AIR. Oriya weekly Saptahik Samaya has seen an 11.63 per cent decline in readership.

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