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IRS Q2 2010: Oriya publications take the de-growth route

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IRS Q2 2010: Oriya publications take the de-growth route

As per the IRS Q2 2010 results announced on August 23, 2010, among the six Oriya dailies, four have seen de-growth, reflecting the general decline trend in readership seen among Oriya publications. It may be noted here that among the two publications that have not witnessed decline, no IRS Q1 2010 data was available for Anupam Bharat. The story is not that rosy for the two Oriya magazines either.

Sambad takes the lead among Oriya dailies with an average issue readership (AIR) of 1,606,000, which is a 2.43 per cent decline over the IRS Q1 2010 numbers. Samaj, the No. 2 Oriya daily, is practically the only publication to have seen growth. The publication has garnered an AIR of 1,509,000 in the latest round from 1,427,000 in Q1, a growth of 5.75 per cent.

Anupam Bharat has garnered a readership of 120,000 and is the only other publication to have shown positive results. Prajatantra has seen the maximum decline among all publications with a 21.14 per cent drop in AIR.

Kadambini, an Oriya monthly, has witnessed a 10.64 per cent fall in AIR. Oriya weekly Saptahik Samaya has seen an 11.63 per cent decline in readership.

Other Headlines on IRS

IRS Q2 2010: Four of Top 10 dailies see decline in AIR; no change in order seen among top 5 dailies; Dainik Jagran, Dainik Bhaskar lead again

IRS Q2 2010: Decline trend continues to plague magazines; top order remains unchanged

IRS Q2 2010: HT continues lead in Delhi & Delhi NCR; negative growth for top 2 players

IRS Q2 2010: Business dailies put up a decent show; magazines still fighting it out

IRS Q2 2010: Top 10 Hindi dailies witness ups and downs; Dainik Jagran remains the leader

IRS Q2 2010: Daily Thanthi shows growth amid declining AIRs among Tamil publications

IRS Q2 2010: Gujarati publications have a growth story to tell

IRS Q2 2010: Top Bengali dailies put up a good show; but periodicals show signs of fatigue

IRS Q2 2010: Mixed bag for Malayalam publications; some dailies see growth, all magazines drop

IRS Q2 2010: Mixed bag for Telugu publications

IRS Q2 2010: Top Punjabi publications witness general growth trend

IRS 2010 Q2: No joy for Assamese publications as AIRs continue to decline

IRS Q2 2010: No surprises in Urdu publications; Inquilab, Siasat hold top positions


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