Top Story

e4m_logo.png

Home >> Media – Print >> Article

IRS Q2 2010: No changes in top 10 dailies, Jagran, Bhaskar & Hindustan take lead again

23-August-2010
Font Size   16
IRS Q2 2010: No changes in top 10 dailies, Jagran, Bhaskar & Hindustan take lead again

The quarter two data of the Indian Readership Survey is out and much like the previous rounds, the survey has shown no major changes in the top publications. Dainik Jagran and Dainik Bhaskar take lead once again, followed by Hindustan, Malayala Manorama and Amar Ujala.

There are no changes in the order of top publications even as there are changes in readership figures.

Among the top 10 dailies, four publications have witnessed decline.

Dainik Jagran is at the top position with an Average Issue Readership (AIR) of 15,925,000 which is a 2.37 per cent decline from Q1 2010 where it saw a readership of 16,313,000.

At second position is Dainik Bhaskar with an AIR of 13,303,000; a 0.19 per cent decline. In the last round the publication had a readership of 13,329,000.

At third place is Hindi publication Hindustan with a readership of 10,143,000 which is a 2.3 per cent increase in readership. In Q1 2010, the publication saw a readership of 9,914,000.

Malayala Manorama is at number four position with an AIR of 9,841,000. In the last round the publication witnessed a readership of 9,583,000 which means it has gained in readership by 2.69 per cent.

Amar Ujala, has witnessed a readership of 8,417,000 which is a minor 0.87 per cent decline as compared to its last round readership figures which stood at 8,491,000.

Lokmat has seen a 0.55 per cent increase in its readership figures from 7,361,000 in Q1 2010 to 7,402,000 in the current round.

Daily Thanthi, has also witnessed an increase in readership from 7,353,000 to 7,402,000 which is a 0.66 per cent increase.

The Times of India has also seen a growth from 7,035,000 in Q1 2010 to 7,088,000 in this round which is a 0.75 per cent increase in its readership.

Rajasthan Patrika has also shown growth. The publication’s AIR has increased from 6,685,000 in the last round to 6,900,000 in the current round witnessing a 3.21 per cent increase in readership.

Mathrubhumi has witnessed a decline of 1.97 per cent, its readership declining from 6,698,000 in Q1 2010 to 6,566,000 in the current round.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign