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IRS Q2 2010: Most dailies, magazines witness slump in Kerala

IRS Q2 2010: Most dailies, magazines witness slump in Kerala

Author | Judy Franko | Friday, Aug 27,2010 8:28 AM

IRS Q2 2010: Most dailies, magazines witness slump in Kerala

There are no surprises in the Kerala market as per the IRS Q2 2010 results as far as newspapers are concerned. While maintaining its leadership, Malayala Manorama has further strengthened its foothold in the market by adding 253,000 readers in Q2. Deshabhimani is the only other Malayalam daily to have shown strong growth in Kerala, with an average issue readership (AIR) of 2,276,000 in Q2. Apart from these two, nearly all dailies have witnessed slump in readership.

Among those that have witnessed downward trend in readership, the readership of Mathrubhumi, the second largest circulated daily in Kerala, has dipped by 4.69 per cent. Kerala Kaumudi and Madhyamam have see declines of 4.01 per cent and 12.39 per cent, respectively. It was status quo for The Hindu with its AIR at 376,000. The New Indian Express has seen a decline of 8.37 per cent in its AIR at 208,000.

Nearly all magazines have suffered dip in readership. Vanitha and Malayala Manorama (Weekly) have seen considerable decline in readership. While Vanitha has lost 9.20 per cent of its readers from the 2,990,000 in Q1, the readership of Malayala Manorama (Weekly) has dropped by 15.69 per cent to 1,161,000 in Q2.

Other magazines like Balarama, Mathrubhumi Arogya Masika, Mathrubhumi Thozhil Vartha, Mangalam (Weekly), and Manorama Thozil Veedhi have also witnessed decline in readership. Arogyam is the only Malayalam magazine to have witnessed a positive growth in AIR of 9.27 per cent at 389,000.

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IRS Q2 2010: Hindi dailies witness several ups and down in Mumbai

IRS Q2 2010: Pecking order of Tamil publications remains intact despite decline in AIR

IRS Q2 2010: Top order remains unchanged for Marathi publications; dailies soar, but magazines despair

IRS Q2 2010: Kannada publications chalk up a growth story; double digit growth for 3 Kannada dailies

IRS Q2 2010: Four of Top 10 dailies see decline in AIR; no change in order seen among top 5 dailies; Dainik Jagran, Dainik Bhaskar lead again

IRS Q2 2010: Decline trend continues to plague magazines; top order remains unchanged

IRS Q2 2010: HT continues lead in Delhi & Delhi NCR; negative growth for top 2 players

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IRS Q2 2010: Gujarati publications have a growth story to tell

IRS Q2 2010: Top Bengali dailies put up a good show; but periodicals show signs of fatigue

IRS Q2 2010: Mixed bag for Malayalam publications; some dailies see growth, all magazines drop

IRS Q2 2010: Mixed bag for Telugu publications

IRS Q2 2010: Top Punjabi publications witness general growth trend

IRS 2010 Q2: No joy for Assamese publications as AIRs continue to decline

IRS Q2 2010: Oriya publications take the de-growth route

IRS Q2 2010: No surprises in Urdu publications; Inquilab, Siasat hold top positions

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