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IRS Q2 2010: Mixed bag for Telugu publications

24-August-2010
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IRS Q2 2010: Mixed bag for Telugu publications

Of the 14 Telugu publications – eight dailies and six magazines – six have seen declines according to the Indian Readership Survey (IRS) Q2 2010. Among the dailies, Eenadu and Sakshi take the lead, while among the magazines, Swati Sapari Vara Patrika and Annadata emerge on the top.

Both Eenadu and Sakshi have show growth in AIR of 3.55 per cent and 1.62 per cent, respectively. Andhra Prabha, which is placed sixth, is the only other Telugu daily to have shown growth in AIR, garnering the highest growth of 13.73 per cent.

Andhra Jyothi, Vartha, Andhra Bhoomi, Surya and Prajasakti are among those that have seen decline in readership. Of these, Andhra Bhoomi has recorded a massive drop of 28.86 per cent, the steepest decline among all 14 Telugu publications. Vartha is next with a drop of 27.96 per cent.

The highest gainer among Telugu publications is weekly magazine Sitara, which has recorded a growth of 30 per cent; its AIR going from 50,000 in Q1 to 65,000 in the latest round.

Among the magazines, Swati Sapari Vara Patrika leads the pack, registering a growth of 14.62 per cent in its readership, while Annadata at No. 2 has recorded a growth of 6.98 per cent. Telugu weekly Andhra Bhoomi Sachitra Vara Patrika has also a 17.39 per cent growth in readership.

Swati is the only periodical to have seen a decline. The AIR of the monthly magazine fell by 9.72 per cent.

Other Headlines on IRS

IRS Q2 2010: Four of Top 10 dailies see decline in AIR; no change in order seen among top 5 dailies; Dainik Jagran, Dainik Bhaskar lead again

IRS Q2 2010: Decline trend continues to plague magazines; top order remains unchanged

IRS Q2 2010: HT continues lead in Delhi & Delhi NCR; negative growth for top 2 players

IRS Q2 2010: Business dailies put up a decent show; magazines still fighting it out

IRS Q2 2010: Top 10 Hindi dailies witness ups and downs; Dainik Jagran remains the leader

IRS Q2 2010: Daily Thanthi shows growth amid declining AIRs among Tamil publications

IRS Q2 2010: Gujarati publications have a growth story to tell

IRS Q2 2010: Top Bengali dailies put up a good show; but periodicals show signs of fatigue

IRS Q2 2010: Mixed bag for Malayalam publications; some dailies see growth, all magazines drop

IRS Q2 2010: Top Punjabi publications witness general growth trend

IRS 2010 Q2: No joy for Assamese publications as AIRs continue to decline

IRS Q2 2010: Oriya publications take the de-growth route

IRS Q2 2010: No surprises in Urdu publications; Inquilab, Siasat hold top positions

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