In the Delhi and NCR regions, Hindustan Times has maintained its lead to once again emerge as the strongest player in the market, as per the Indian Readership Survey (AIR) Q2 2010 results. Close rivals, The Times of India, holds ground at number two position. However, the top two players, in both Delhi and Delhi NCR region, recorded a negative growth in readership figures. The English newspaper market in Delhi showed a negative growth of 3.85 per cent whereas the Delhi NCR region recorded a negative growth of 3.08 per cent.
Hindustan Times in Delhi has recorded an AIR of 1,961,000 in IRS Q2 2010, as against 2,012,000 in Q1 in Delhi. The Times of India has garnered an AIR of 1,885,000 in this quarter, as against 1,948,000 in Q1. Both the dailies have witnessed a decline in their readership. Mail Today is placed third in the Delhi region with AIR of 2,03,000. Last quarter it had recorded an AIR of 1,87,000 and its AIR figures have shown a growth by 8.56 per cent. Other newspapers which grew in the Delhi market are The Hindu, The Indian Express, The Business Standard and Hindu Business Line. Financial Express slumped to the last spot with a negative growth of 27.78 per cent.
In the Delhi NCR region, HT has an AIR figure of 2,163,000 and TOI is at 2,148,000. Last round, the AIR numbers for HT and TOI were at 2,206,000 and 2,199,000 respectively. In the Delhi NCR region- The Economic Times bagged the third spot with an AIR of 2,15,000 in IRS Q2 2010 as against an AIR of 2,20,000 in IRS Q1 2010. However, it has recorded a dip in readership.
The top ten publications in both Delhi and Delhi NCR region are business publications. It is interesting to observe that a business newspaper in the Delhi market scoring over its mainstream counterparts. Newspapers like The Economic Times and the Mint are doing better than other renowned and veteran mainstream players.
The Mid Day, The Tribune and The Statesman could not make it to the top ten list of publications in Delhi and Delhi NCR region.
Other Headlines on IRS
IRS Q2 2010: Four of Top 10 dailies see decline in AIR; no change in order seen among top 5 dailies; Dainik Jagran, Dainik Bhaskar lead again
IRS Q2 2010: Decline trend continues to plague magazines; top order remains unchanged
IRS Q2 2010: Business dailies put up a decent show; magazines still fighting it out
IRS Q2 2010: Top 10 Hindi dailies witness ups and downs; Dainik Jagran remains the leader
Q2 2010: Daily Thanthi shows growth amid declining AIRs among Tamil publications