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IRS Q2 2010: Hindi publications dominate Bihar market; magazines witness decline trend

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IRS Q2 2010: Hindi publications dominate Bihar market; magazines witness decline trend

As far as the Bihar market is concerned, Hindi publications lead the way. Seven of the Top 10 dailies and all the five leading magazines are Hindi publications. However, the IRS Q2 2010 results bring no cheer as most publications have seen decline.

The Top 10 dailies have had a mixed bag with five of them seeing growths, while the remaining five have declined. All the five top magazines have witnessed decline, reflecting the general trend seen in magazines all over the country in this quarter.

Among the top five dailies in Bihar, Hindustan leads with an average issue readership (AIR) of 4,294,000 in Q2, followed by Dainik Jagran and Aj. All three of them have seen decline in their readership in this market. While Hindustan’s AIR fell by 4.04 per cent, Dainik Jagran has seen a dip of 0.55 per cent. Aj’s decline is steeper at 11.52 per cent, which is the highest decline seen among the top 10 dailies in Bihar.

Prabhat Khabar, the No. 4 player in this market, on the other hand, has seen a huge growth of 33.53 per cent. The Times of India is the only English publication to be featured in the top five dailies in Bihar. The paper has seen a de-growth of 5.48 per cent.

Meanwhile, both Rashtriya Sahara and i-Next have shown decent growths of 10.38 per cent and 7.92 per cent, respectively, but English daily Hindustan Times has witnessed a decline of 5 per cent.

The Hindu has witnessed a whopping 66.67 per cent growth in AIR, the highest growth rate among all top publications. The last of the Top 10 dailies, Business Standard Hindi edition has seen an AIR of 13,000. Data for the previous quarter for the business daily was not available.

Gloomy magazine scenario

Compared to the dailies in the Bihar market, the magazine scenario was definitely gloomier. Saras Salil leads the magazines in the state with an AIR of 891,000, but has recorded a decline of 15.94 per cent. Pratiyogita Darpan, the No. 2 player, has seen a 10.73 per cent drop in AIR to 366,000. Nandan, Cricket Samrat and Champak (Hindi) follow with declines of 15.91 per cent, 6.91 per cent and 2.71 per cent, respectively.

Other Headlines on IRS

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IRS Q2 2010: Growth story for newspaper and magazines in Uttar Pradesh; Dainik Jagran leads

IRS Q2 2010: Magazines see a close fight in Madhya Pradesh; mixed trend seen in the market

IRS Q2 2010: Some cheer for Thanthi and Dinakaran in Chennai

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IRS Q2 2010: Dailies do exceptionally well in Kolkata; magazines fail to keep pace

IRS Q2 2010: Magazines display strong growth potential in Andhra Pradesh

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IRS Q2 2010: In a case of reversals, dailies lose out in Himachal Pradesh; magazines do well

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IRS Q2 2010: Publications in Maharashtra see some light

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IRS Q2 2010: Many gainers in Karnataka market; magazines reverse the decline trend

IRS Q2 2010: Publications in West Bengal do well with positive readership trends

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IRS Q2 2010: TOI’s might continues in Mumbai; positive growth boosts other players too

IRS Q2 2010: Dismal shows for English magazines; numbers head south

IRS Q2 2010: Four of the top five Hindi magazines witness decline; Saras Salil maintains lead

IRS Q2 2010: Mixed reactions from South publishers; call for different pattern of estimation for magazines

IRS Q2 2010: English dailies show positive growth; TOI remains undisputed leader

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IRS Q2 2010: Hindi dailies witness several ups and down in Mumbai

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IRS Q2 2010: Top order remains unchanged for Marathi publications; dailies soar, but magazines despair

IRS Q2 2010: Kannada publications chalk up a growth story; double digit growth for 3 Kannada dailies

IRS Q2 2010: Four of Top 10 dailies see decline in AIR; no change in order seen among top 5 dailies; Dainik Jagran, Dainik Bhaskar lead again

IRS Q2 2010: Decline trend continues to plague magazines; top order remains unchanged

IRS Q2 2010: HT continues lead in Delhi & Delhi NCR; negative growth for top 2 players

IRS Q2 2010: Business dailies put up a decent show; magazines still fighting it out

IRS Q2 2010: Top 10 Hindi dailies witness ups and downs; Dainik Jagran remains the leader

IRS Q2 2010: Daily Thanthi shows growth amid declining AIRs among Tamil publications

IRS Q2 2010: Gujarati publications have a growth story to tell

IRS Q2 2010: Top Bengali dailies put up a good show; but periodicals show signs of fatigue

IRS Q2 2010: Mixed bag for Malayalam publications; some dailies see growth, all magazines drop

IRS Q2 2010: Mixed bag for Telugu publications

IRS Q2 2010: Top Punjabi publications witness general growth trend

IRS 2010 Q2: No joy for Assamese publications as AIRs continue to decline

IRS Q2 2010: Oriya publications take the de-growth route

IRS Q2 2010: No surprises in Urdu publications; Inquilab, Siasat hold top positions


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