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IRS Q2 2010: Gujarati publications have a growth story to tell

IRS Q2 2010: Gujarati publications have a growth story to tell

Author | Nitin Pandey | Tuesday, Aug 24,2010 8:59 AM

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IRS Q2 2010: Gujarati publications have a growth story to tell

As per the IRS Q2 2010 results, the top three Gujarati dailies have received positive growth in AIR (Average Issue Readership) as against the IRS Q1 2010 data. Gujarat Samachar leads the pack with an AIR of 5,218,000, a marginal growth of 0.02 per cent over the previous round.

Saurashtra Samachar has witnessed a huge double digit growth of 27 per cent as compared the previous IRS results. Divya Bhaskar and Sandesh are ranked second and third, respectively, in the list of top Gujarati dailies. Bombay Samachar, Kutch Mitra and Akila have seen negative growth in AIR in the latest round as against IRS Q1 2010.

On the other hand, Gujarati language periodicals have seen positive growth in IRS Q2, 2010. Weekly magazine Chitralekha is leading the field with an AIR of 146,000, as against AIR of 126,000 in Q1, a double digit growth of 15.87 per cent. Monthly magazine Grih Shobha with an AIR of 94,000 and weekly magazine Abhiyaan with an AIR of 59,000 are ranked second and third, respectively.

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IRS Q2 2010: Top 10 Hindi dailies witness ups and downs; Dainik Jagran remains the leader

IRS Q2 2010: Daily Thanthi shows growth amid declining AIRs among Tamil publications

IRS Q2 2010: Top Bengali dailies put up a good show; but periodicals show signs of fatigue

IRS Q2 2010: Mixed bag for Malayalam publications; some dailies see growth, all magazines drop

IRS Q2 2010: Mixed bag for Telugu publications

IRS Q2 2010: Top Punjabi publications witness general growth trend

IRS 2010 Q2: No joy for Assamese publications as AIRs continue to decline

IRS Q2 2010: Oriya publications take the de-growth route

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