IRS Q2 2010: Gujarat sees a reversal of decline trend

IRS Q2 2010: Gujarat sees a reversal of decline trend

Author | Cassandra Serpes | Tuesday, Aug 31,2010 8:16 AM

IRS Q2 2010: Gujarat sees a reversal of decline trend

Publications in Gujarat have fared much better than most states, which have witnessed a general decline trend in average issue readership (AIR) or a mixed bag, at the most. Just one of the top five dailies has seen a decline in AIR. Magazines, too, have seen growth.

Ironically, it is the No. 1 daily in the state, Gujarat Samachar, that has witnessed a decline in its AIR, from 4,562,000 in Q1 to 4,506,000 in the current quarter, a dip of 1.23 per cent.

Divya Bhaskar, the second largest newspaper in Gujarat, has seen an AIR of 3,366,000, up 4.24 per cent. Sandesh is the No. 3 player with a marginal rise of 0.16 per cent in AIR at 3,127,000. Gujarat Mitra and Darpan share the fifth place with a growth of 1.64 per cent.

The Times of India is the highest read English daily in Gujarat with an AIR of 232,000, recording a growth of 5.94 per cent. The paper is placed fourth among the top five dailies.

Magazines, too, have witnessed a growth story in Gujarat. Chitralekha (Guj) is the No. 1 magazine in the state with an AIR of 96,000 in Q2 as opposed to 77,000 in Q1, registering a massive growth of 24.68 per cent.

Grih Shobha (Guj), at second spot, has grown by 1.43 per cent, recording an AIR of 71,000, while Abhiyaan has grown by 8 per cent.

India Today English and India Today Hindi occupy the fourth and fifth positions, respectively, among the magazines. India Today English, too, has seen a mammoth growth of 24.74 per cent, registering an AIR of 28,000. Meanwhile, India Today Hindi has seen a growth of 4.76 per cent in its readership at 22,000.

Other Headlines on IRS

IRS Q2 2010: Steady growth for dailies and periodicals in Rajasthan market

IRS Q2 2010: Not much cheer for newspapers and magazines in Chhattisgarh

IRS Q2 2010: Remarkable growth for magazines in Chandigarh; newspapers dip

IRS research methodology still a concern for the industry

IRS Q2 2010: Growth story for newspaper and magazines in Uttar Pradesh; Dainik Jagran leads

IRS Q2 2010: Magazines see a close fight in Madhya Pradesh; mixed trend seen in the market

IRS Q2 2010: Some cheer for Thanthi and Dinakaran in Chennai

IRS Q2 2010: Magazines perform better than dailies in Bangalore market

IRS Q2 2010: Dailies do exceptionally well in Kolkata; magazines fail to keep pace

IRS Q2 2010: Magazines display strong growth potential in Andhra Pradesh

IRS Q2 2010: Most dailies, magazines witness slump in Kerala

IRS Q2 2010: In a case of reversals, dailies lose out in Himachal Pradesh; magazines do well

IRS Q2 2010: Poor results continue to haunt dailies in Jammu & Kashmir

The great IRS debate: Industry divided on single currency, but upbeat about proposed new agency

Guest Article: IRS and the elusive credibility: Manajit Ghoshal, Mid-Day Infomedia

IRS Q2 2010: Publications in Maharashtra see some light

IRS Q2 2010: Positive fallout of Jharkhand print war – four out of top five dailies see growth

IRS Q2 2010: Hindi publications dominate Bihar market; magazines witness decline trend

IRS Q2 2010: Many gainers in Karnataka market; magazines reverse the decline trend

IRS Q2 2010: Publications in West Bengal do well with positive readership trends

IRS Q2 2010: Assam market looks grim for dailies and magazines; all see dip in AIR

IRS Q2 2010: TOI’s might continues in Mumbai; positive growth boosts other players too

IRS Q2 2010: Dismal shows for English magazines; numbers head south

IRS Q2 2010: Four of the top five Hindi magazines witness decline; Saras Salil maintains lead

IRS Q2 2010: Mixed reactions from South publishers; call for different pattern of estimation for magazines

IRS Q2 2010: English dailies show positive growth; TOI remains undisputed leader

IRS Q2 2010: Positive growth for Top 3 Hindi dailies in Delhi NCR; NBT leads

IRS Q2 2010: Hindi dailies witness several ups and down in Mumbai

IRS Q2 2010: Pecking order of Tamil publications remains intact despite decline in AIR

IRS Q2 2010: Top order remains unchanged for Marathi publications; dailies soar, but magazines despair

IRS Q2 2010: Kannada publications chalk up a growth story; double digit growth for 3 Kannada dailies

IRS Q2 2010: Four of Top 10 dailies see decline in AIR; no change in order seen among top 5 dailies; Dainik Jagran, Dainik Bhaskar lead again

IRS Q2 2010: Decline trend continues to plague magazines; top order remains unchanged

IRS Q2 2010: HT continues lead in Delhi & Delhi NCR; negative growth for top 2 players

IRS Q2 2010: Business dailies put up a decent show; magazines still fighting it out

IRS Q2 2010: Top 10 Hindi dailies witness ups and downs; Dainik Jagran remains the leader

IRS Q2 2010: Daily Thanthi shows growth amid declining AIRs among Tamil publications

IRS Q2 2010: Gujarati publications have a growth story to tell

IRS Q2 2010: Top Bengali dailies put up a good show; but periodicals show signs of fatigue

IRS Q2 2010: Mixed bag for Malayalam publications; some dailies see growth, all magazines drop

IRS Q2 2010: Mixed bag for Telugu publications

IRS Q2 2010: Top Punjabi publications witness general growth trend

IRS 2010 Q2: No joy for Assamese publications as AIRs continue to decline

IRS Q2 2010: Oriya publications take the de-growth route

IRS Q2 2010: No surprises in Urdu publications; Inquilab, Siasat hold top positions

Write A Comment