Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

TODAY´S NEWS

IRS Q2 2010: Growth story for newspaper and magazines in Uttar Pradesh; Dainik Jagran leads

IRS Q2 2010: Growth story for newspaper and magazines in Uttar Pradesh; Dainik Jagran leads

Author | Nitin Pandey | Friday, Aug 27,2010 8:23 AM

A+
AA
A-
IRS Q2 2010: Growth story for newspaper and magazines in Uttar Pradesh; Dainik Jagran leads

Both newspapers and magazines have put up a decent performance in the Uttar Pradesh market in IRS Q2 2010. Three of the top five newspapers and two of the top three magazines have seen growth in average issue readership (AIR) in this quarter. Dainik Jagran has maintained its top position among the dailies, while Saras Salil is ranked first among the magazines. Hindustan is the only newspaper among the top five to have received double digit growth in AIR at 12.44 per cent.

Meanwhile, no major changes have been seen in terms of ranking of the newspapers in the Uttar Pradesh market in Q2. Dainik Jagran has recorded an AIR of 8,847,000 in Q2, as against 9,065,000 in Q1, a decline of 2.40 per cent. Amar Ujala and Hindustan have maintained their second and third positions with AIRs of 6,526,000 and 6,517,000, respectively. Amar Ujala Compact, which is ranked eighth, has witnessed double digit growth of 29.23 per cent with an AIR 102,000 in Q2.

Among the magazines, Saras Salil has seen a 2.83 per cent growth in AIR at 655,000 in Q2. No. 2 player Pratiyogita Darpan has remained stagnant in terms of AIR figures, as compared to IRS Q1 2010. Grehlakshmi has recorded the highest growth in AIR of 6.34 per cent among the Top 10 magazines in Uttar Pradesh. Cricket Samrat, placed at fifth position, has seen the steepest decline in AIR among the magazines at 10.26 per cent. Nirogdham is the third magazine among the Top 10 to have shown growth in AIR at 2 per cent.

Other Headlines on IRS

IRS research methodology still a concern for the industry

IRS Q2 2010: Magazines see a close fight in Madhya Pradesh; mixed trend seen in the market

IRS Q2 2010: Some cheer for Thanthi and Dinakaran in Chennai

IRS Q2 2010: Magazines perform better than dailies in Bangalore market

IRS Q2 2010: Dailies do exceptionally well in Kolkata; magazines fail to keep pace

IRS Q2 2010: Magazines display strong growth potential in Andhra Pradesh

IRS Q2 2010: Most dailies, magazines witness slump in Kerala

IRS Q2 2010: In a case of reversals, dailies lose out in Himachal Pradesh; magazines do well

IRS Q2 2010: Poor results continue to haunt dailies in Jammu & Kashmir

The great IRS debate: Industry divided on single currency, but upbeat about proposed new agency

Guest Article: IRS and the elusive credibility: Manajit Ghoshal, Mid-Day Infomedia

IRS Q2 2010: Publications in Maharashtra see some light

IRS Q2 2010: Positive fallout of Jharkhand print war – four out of top five dailies see growth

IRS Q2 2010: Hindi publications dominate Bihar market; magazines witness decline trend

IRS Q2 2010: Many gainers in Karnataka market; magazines reverse the decline trend

IRS Q2 2010: Publications in West Bengal do well with positive readership trends

IRS Q2 2010: Assam market looks grim for dailies and magazines; all see dip in AIR

IRS Q2 2010: TOI’s might continues in Mumbai; positive growth boosts other players too

IRS Q2 2010: Dismal shows for English magazines; numbers head south

IRS Q2 2010: Four of the top five Hindi magazines witness decline; Saras Salil maintains lead

IRS Q2 2010: Mixed reactions from South publishers; call for different pattern of estimation for magazines

IRS Q2 2010: English dailies show positive growth; TOI remains undisputed leader

IRS Q2 2010: Positive growth for Top 3 Hindi dailies in Delhi NCR; NBT leads

IRS Q2 2010: Hindi dailies witness several ups and down in Mumbai

IRS Q2 2010: Pecking order of Tamil publications remains intact despite decline in AIR

IRS Q2 2010: Top order remains unchanged for Marathi publications; dailies soar, but magazines despair

IRS Q2 2010: Kannada publications chalk up a growth story; double digit growth for 3 Kannada dailies

IRS Q2 2010: Four of Top 10 dailies see decline in AIR; no change in order seen among top 5 dailies; Dainik Jagran, Dainik Bhaskar lead again

IRS Q2 2010: Decline trend continues to plague magazines; top order remains unchanged

IRS Q2 2010: HT continues lead in Delhi & Delhi NCR; negative growth for top 2 players

IRS Q2 2010: Business dailies put up a decent show; magazines still fighting it out

IRS Q2 2010: Top 10 Hindi dailies witness ups and downs; Dainik Jagran remains the leader

IRS Q2 2010: Daily Thanthi shows growth amid declining AIRs among Tamil publications

IRS Q2 2010: Gujarati publications have a growth story to tell

IRS Q2 2010: Top Bengali dailies put up a good show; but periodicals show signs of fatigue

IRS Q2 2010: Mixed bag for Malayalam publications; some dailies see growth, all magazines drop

IRS Q2 2010: Mixed bag for Telugu publications

IRS Q2 2010: Top Punjabi publications witness general growth trend

IRS 2010 Q2: No joy for Assamese publications as AIRs continue to decline

IRS Q2 2010: Oriya publications take the de-growth route

IRS Q2 2010: No surprises in Urdu publications; Inquilab, Siasat hold top positions

Write A Comment