Daily Thanthi and Times of India are the only two dailies to register a positive growth in AIR Tamil Nadu market, according to IRS Q2 2010. While Daily Thanthi has added 68,000 more readers in Tamil Nadu, Times of India has added just 1,000 more readers. The readership of all the other dailies has dropped however, the major losses suffered in the Tamil Nadu market, were by Dinakaran and Dinamalar. While Dinakaran has lost a whopping 15,000,0 readers in Tamil Nadu, Dinamalar lost 124,000 readers.
Dinamalar, which occupies third position in terms of circulation, remained third in terms of readership as well in the state. Dinamani, which used to rule the roost once up on a time, has been witnessing a steady decline in the recent years and IRS Q2 2010 is no better news. The daily has lost 24,000 readers in the state, according to IRS Q2.
Another English daily, The New Indian Express, has also lost 4,000 readers, while The Hindu and Deccan Chronicle have lost 23,000 and 20,000 readers respectively. Meanwhile, two eveningers – Malai Malar and Tamizh Murasu – have witnessed substantial de-growth, which clearly shows the growing disinterest among readers in eveningers.
While there are no changes in the pecking order as far as periodicals are concerned in Tamil Nadu, almost all of them have dipped in terms of readership, according to the IRS Q2 2010 results. While Kumudam holds on to its pole position, Ananda Vikatan and Kungumam occupy the second and third positions, respectively.
Aval Vikatan from Ananda Vikatan Group and Kumudam Bhakti Special from Kumudam Group are the only twoTamil magazines that have shown some growth.
Other Headlines on IRS
IRS research methodology still a concern for the industry
IRS Q2 2010: Growth story for newspaper and magazines in Uttar Pradesh; Dainik Jagran leads
IRS Q2 2010: Magazines see a close fight in Madhya Pradesh; mixed trend seen in the market
IRS Q2 2010: Magazines perform better than dailies in Bangalore market
IRS Q2 2010: Dailies do exceptionally well in Kolkata; magazines fail to keep pace
IRS Q2 2010: Magazines display strong growth potential in Andhra Pradesh
IRS Q2 2010: Most dailies, magazines witness slump in Kerala
IRS Q2 2010: In a case of reversals, dailies lose out in Himachal Pradesh; magazines do well
IRS Q2 2010: Poor results continue to haunt dailies in Jammu & Kashmir
The great IRS debate: Industry divided on single currency, but upbeat about proposed new agency
Guest Article: IRS and the elusive credibility: Manajit Ghoshal, Mid-Day Infomedia
IRS Q2 2010: Publications in Maharashtra see some light
IRS Q2 2010: Positive fallout of Jharkhand print war – four out of top five dailies see growth
IRS Q2 2010: Hindi publications dominate Bihar market; magazines witness decline trend
IRS Q2 2010: Many gainers in Karnataka market; magazines reverse the decline trend
IRS Q2 2010: Publications in West Bengal do well with positive readership trends
IRS Q2 2010: Assam market looks grim for dailies and magazines; all see dip in AIR
IRS Q2 2010: TOI’s might continues in Mumbai; positive growth boosts other players too
IRS Q2 2010: Dismal shows for English magazines; numbers head south
IRS Q2 2010: Four of the top five Hindi magazines witness decline; Saras Salil maintains lead
IRS Q2 2010: Mixed reactions from South publishers; call for different pattern of estimation for magazines
IRS Q2 2010: English dailies show positive growth; TOI remains undisputed leader
IRS Q2 2010: Positive growth for Top 3 Hindi dailies in Delhi NCR; NBT leads
IRS Q2 2010: Hindi dailies witness several ups and down in Mumbai
IRS Q2 2010: Pecking order of Tamil publications remains intact despite decline in AIR
IRS Q2 2010: Top order remains unchanged for Marathi publications; dailies soar, but magazines despair
IRS Q2 2010: Kannada publications chalk up a growth story; double digit growth for 3 Kannada dailies
IRS Q2 2010: Four of Top 10 dailies see decline in AIR; no change in order seen among top 5 dailies; Dainik Jagran, Dainik Bhaskar lead again
IRS Q2 2010: Decline trend continues to plague magazines; top order remains unchanged
IRS Q2 2010: HT continues lead in Delhi & Delhi NCR; negative growth for top 2 players
IRS Q2 2010: Business dailies put up a decent show; magazines still fighting it out
IRS Q2 2010: Top 10 Hindi dailies witness ups and downs; Dainik Jagran remains the leader
IRS Q2 2010: Daily Thanthi shows growth amid declining AIRs among Tamil publications