Top Story


Home >> Media – Print >> Article

IRS Q2 2010: Daily Thanthi shows growth amid declining AIRs among Tamil publications

Font Size   16
IRS Q2 2010: Daily Thanthi shows growth amid declining AIRs among Tamil publications

The Indian Readership Survey (IRS) Q2 2010 data for Tamil publications shows market leader Daily Thanthi recording a marginal growth, even as the Average Issue Readership (AIR) of other Tamil dailies and magazines has dropped. Daily Thanthi leads the Tamil dailies with an AIR of 7,402,000 in this round, up 0.67 per cent from IRS Q1 2010, where it had an AIR of 7,353,000.

Meanwhile, Dinakaran, the largest circulated Tamil daily, has seen a 2.93 per cent dip in AIR to 5,041,000 in Q2 from 4,893,299. Dinamalar, another Tamil daily, while maintaining its third position with an AIR of 2,887,000, a drop of 3.54 per cent from its AIR of 2,993,000 in Q1 2010.

Among Tamil weekly magazines, the AIR of Kumudam stood at 1,273,000, a decline of 1.93 per cent over the Q1 2010 readership of 1,298,000. The story is no different for another leading weekly, Ananda Vikatan, which has also seen a seen mild dip in AIR from 1,061,000 in the previous round to 1,043,000 in IRS Q2 2010.

Kungumam, another Tamil weekly from Sun TV Group, has recorded an AIR of 906,000 as against and AIR of 951,000 in Q1, a decline of 4.73 per cent.

Other Headlines on IRS

IRS Q2 2010: Four of Top 10 dailies see decline in AIR; no change in order seen among top 5 dailies; Dainik Jagran, Dainik Bhaskar lead again

IRS Q2 2010: Decline trend continues to plague magazines; top order remains unchanged

IRS Q2 2010: HT continues lead in Delhi & Delhi NCR; negative growth for top 2 players

IRS Q2 2010: Business dailies put up a decent show; magazines still fighting it out

IRS Q2 2010: Top 10 Hindi dailies witness ups and downs; Dainik Jagran remains the leader

IRS Q2 2010: Gujarati publications have a growth story to tell

IRS Q2 2010: Top Bengali dailies put up a good show; but periodicals show signs of fatigue

IRS Q2 2010: Mixed bag for Malayalam publications; some dailies see growth, all magazines drop

IRS Q2 2010: Mixed bag for Telugu publications

IRS Q2 2010: Top Punjabi publications witness general growth trend

IRS 2010 Q2: No joy for Assamese publications as AIRs continue to decline

IRS Q2 2010: Oriya publications take the de-growth route

IRS Q2 2010: No surprises in Urdu publications; Inquilab, Siasat hold top positions


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...