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IRS Q2 2010: Dailies do exceptionally well in Kolkata; magazines fail to keep pace

27-August-2010
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IRS Q2 2010: Dailies do exceptionally well in Kolkata; magazines fail to keep pace

The Kolkata market has turned out to be a Utopia for newspapers, with all five top five players recording growth in average issue readership (AIR). Carrying the age old tradition, Anand Bazar Patrika has yet again topped the charts with an AIR of 2,807,000 as per IRS Q2 2010 results, a slight growth of 0.50 per cent. Bartaman, its nearest competitor, could only garner an AIR of 1,002,000, but has seen a higher growth of 8.56 per cent.

The Telegraph, also from the ABP Group, was ranked third with a growth of 5.50 per cent. The daily’s AIR stood at 883,000 in Q2. The Times of India followed at No. 4 with an AIR of 559,000 in Q2, a growth of 2.76 per cent. Sanmarg finished at fifth position, but has witnessed the highest growth among the top five dailies at 12.98 per cent. The paper has recorded an AIR of 470,000 in Q2.

The Kolkata market is dominated by veteran players and looks very stable. The ABP Group continues to be a strong force to contend with in this market. The top five list of dailies sees three Bengali and two English publications.

The success of the dailies could not rub on periodicals. Three of the top five periodicals have recorded negative growth. Saptahik Bartapan clinched the top position among the periodicals, witnessing a growth of 5.11 per cent. Sananda, which had dominated the first spot earlier, slipped to the second spot, recording a negative growth of 11.73 per cent. The Bengali magazine has got an AIR of 271,000 in Q2. Desh finished at the third spot with a negative growth of 9.02 per cent.

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IRS Q2 2010: Publications in Maharashtra see some light

IRS Q2 2010: Positive fallout of Jharkhand print war – four out of top five dailies see growth

IRS Q2 2010: Hindi publications dominate Bihar market; magazines witness decline trend

IRS Q2 2010: Many gainers in Karnataka market; magazines reverse the decline trend

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IRS Q2 2010: Assam market looks grim for dailies and magazines; all see dip in AIR

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IRS Q2 2010: Dismal shows for English magazines; numbers head south

IRS Q2 2010: Four of the top five Hindi magazines witness decline; Saras Salil maintains lead

IRS Q2 2010: Mixed reactions from South publishers; call for different pattern of estimation for magazines

IRS Q2 2010: English dailies show positive growth; TOI remains undisputed leader

IRS Q2 2010: Positive growth for Top 3 Hindi dailies in Delhi NCR; NBT leads

IRS Q2 2010: Hindi dailies witness several ups and down in Mumbai

IRS Q2 2010: Pecking order of Tamil publications remains intact despite decline in AIR

IRS Q2 2010: Top order remains unchanged for Marathi publications; dailies soar, but magazines despair

IRS Q2 2010: Kannada publications chalk up a growth story; double digit growth for 3 Kannada dailies

IRS Q2 2010: Four of Top 10 dailies see decline in AIR; no change in order seen among top 5 dailies; Dainik Jagran, Dainik Bhaskar lead again

IRS Q2 2010: Decline trend continues to plague magazines; top order remains unchanged

IRS Q2 2010: HT continues lead in Delhi & Delhi NCR; negative growth for top 2 players

IRS Q2 2010: Business dailies put up a decent show; magazines still fighting it out

IRS Q2 2010: Top 10 Hindi dailies witness ups and downs; Dainik Jagran remains the leader

IRS Q2 2010: Daily Thanthi shows growth amid declining AIRs among Tamil publications

IRS Q2 2010: Gujarati publications have a growth story to tell

IRS Q2 2010: Top Bengali dailies put up a good show; but periodicals show signs of fatigue

IRS Q2 2010: Mixed bag for Malayalam publications; some dailies see growth, all magazines drop

IRS Q2 2010: Mixed bag for Telugu publications

IRS Q2 2010: Top Punjabi publications witness general growth trend

IRS 2010 Q2: No joy for Assamese publications as AIRs continue to decline

IRS Q2 2010: Oriya publications take the de-growth route

IRS Q2 2010: No surprises in Urdu publications; Inquilab, Siasat hold top positions

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