According to IRS Q2 2010 data, two out of the five business dailies whose numbers have been released show a decline in readership. The Economic Times, the country’s leading business publication, has maintained a considerable lead with an Average Issue Readership (AIR) of 753,000, and yet is a 0.92 per cent dip over the previous quarter.
Mint, which follows in the No. 2 spot in the list of top dailies, has seen a 5.06 per cent increase in AIR from a readership of 158,000 to 166,000 over the last quarter. The publication has done fairly well in this round as compared to its 0.63 per cent growth in the previous quarter.
The readership of Business Standard, which had dropped from 148,000 in IRS R2 2009 to 131,000 in Q1 2010 (an 11.49 per cent drop), saw a rise of 8.40 per cent in Q2 2010. Business Standard has ramped up an AIR figure of 142,000 in this quarter. Hindu Business Line is placed at the fourth position, but with a decline of 7.26 per cent in its readership, followed by Financial Express at No. 5.
In the first quarter, Hindu Business Line had seen no growth, with the numbers remaining stagnant at 124,000.
Business magazines, which have generally shown decline, see Business Today registering a growth of 4.00 per cent in Q2 2010. However, three out of the six English business magazines have shown decline.
Business India and Outlook Business are placed second and third, respectively, among business magazines. Both of them have seen a dip in AIR numbers. While Business India saw a decline of 2.18 per cent in Q2, Outlook Business saw a dip of 0.54 per cent. Business World was the top weekly in IRS Q2 2010 with AIR figure of 1,63,000 which was a 13.19 per cent increase over the last quarter.
Other Headlines on IRS
IRS Q2 2010: Four of Top 10 dailies see decline in AIR; no change in order seen among top 5 dailies; Dainik
Jagran, Dainik Bhaskar lead again
IRS Q2 2010: Decline trend continues to plague magazines; top order remains unchanged
2010: HT continues lead in Delhi & Delhi NCR; negative growth for top 2 players
IRS Q2 2010: Top 10 Hindi dailies witness ups and downs; Dainik Jagran remains the leader
Q2 2010: Daily Thanthi shows growth amid declining AIRs among Tamil publications