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IRS Q1 2010: Dainik Jagran, TOI lead among dailies; Saras Salil, India Today top magazines

04-May-2010
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IRS Q1 2010: Dainik Jagran, TOI lead among dailies; Saras Salil, India Today top magazines

Starting this year, the Media Research Users Council (MRUC) has made the Indian Readership Survey (IRS) a quarterly affair from the earlier half yearly format. The first quarterly IRS report for 2010 does not show much change in the topline figures. Dainik Jagran continues to lead the overall dailies and Hindi dailies lists. The Times of India tops the English dailies chart. Saras Salil and India Today are the top magazines based on the total readership figures.

According to the IRS Q1 2010, Dainik Jagran ranks No 1 among the dailies with a Total Readership (TR) of 54,254,000, while Dainik Bhaskar is second with a TR of 33,432,000. Hindustan comes in third with a TR of 29,411,000, while Amar Ujala and Marathi daily Lokmat following with TR of 28,720,000 and 23,276,000, respectively.

Among Hindi dailies, Dainik Jagran tops the list with a TR of 54,254,000, followed by Dainik Bhaskar with a TR of 33,432,000, Hindustan with a TR of 29,411,000, Amar Ujala with a TR of 28,720,000, and Rajasthan Patrika with a TR of 14,205,000, bringing up the top five Hindi dailies.

Among English dailies, The Times of India has received a TR of 13,447,000, which puts it at No. 1 spot. Hindustan Times follows with a TR of 6,254,000, while The Hindu is ranked third with a TR of 5,140,000. The Telegraph and Deccan Chronicle follow with Total Readerships of 2,877,000 and 2,816,000, respectively.

Among magazines, Saras Salil leads the pack with a TR of 6,413,000. Tamil weekly Kumudam is at No. 2 with a TR of 6,124,000, while Malayalam fortnightly Vanitha has reported a TR of 5,708,000. India Today is at No. 4 with a TR of 5,473,000, followed by Kungumam with a TR of 5,300,000.

Saris Salil is the No. 1 Hindi magazine with a TR of 6,413,000. Girh Shobha and Champak follow with TR of 4,581,000 and 3,188,000 respectively. Sarita is at No. 4 with a TR of 2,796,000, while Balhans is placed fifth with a TR of 1,551,000.

India Today leads among English magazines with a TR of 5,473,000, followed by Readers’ Digest, which has a TR of 3,524,000. General Knowledge Today has received a TR of 2,918,000, while Competition Success Review has a TR of 2,270,000. Filmfare is at No. 5 with a TR of 1,849,000.

Lokmat is the highest read regional daily with a TR of 23,276,000. Daily Thanthi follows with total readership of 20,305,000. Dinakaran is received a TR of 16,741,000, while Ananda Bazar Patrika has received a TR of 15,318,000. Eenadu is in fifth position with a TR of 14,726,000.

Among regional magazines, Kumudam is at the top, followed by Vanitha. Kungumam has a total readership of 5,300,000, while Ananda Vikatan has received a total readership of 4,317,000. Malayala Manorama, the weekly, is at No. 5 with a TR of 2,765,000.

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