In the previous quarter, Q3 2012, seven of the top 10 Hindi dailies had registered growth in Average Issue Readership (AIR) as per the Indian Readership Survey. The order of the dailies remains unchanged from the previous quarter.
Dainik Jagran continues to lead the list, though the publication has lost 104,000 readers in Q4. In the previous quarter, IRS figure of Dainik Jagran was 16,474,000, which has decreased to 16,370,000. Dainik Bhaskar follows with an AIR of 14,416,000, down from 14,491,000 in Q3, losing 75,000 readers.
Placed in third position, Hindustan has seen marginal growth this quarter, garnering an AIR of 12,246,000, adding 4,000 readers during this quarter from 1,242,000 in Q3.
However, Amar Ujala has seen a deep decline and has lost 102,000 readers in its AIR from 8,536,000 in IRS 2012 Q3 to 8,434,000 in Q4.
On the other hand, it’s a growth story for Rajasthan Patrika; it has managed to add 19,000 readers, taking its AIR to 6,837,000 in Q4 from 6,818,000, in Q3.
Punjab Kesari has lost 41,000 readers in this quarter, taking its AIR of 3,366,000 of Q3 to 3,323,000 in Q4.
In the seventh spot, Prabhat Khabar has added maximum number of readers in the current quarter. In the last quarter, it had added 140,000 readers, whereas in this quarter it has added 98,000 readers, increasing AIR from 2,761,000 in Q3 to 2,859,000 in Q4.
In the eight spot, Navbharat Times has seen marginal decline of 6,000 readers. In the previous quarter, AIR of NBT was 2,639,000, which has increased to 2,633,000 in the current quarter.
Though Patrika is at the ninth position, it has added 17,000 readers in the current quarter. The previous AIR was 2,051,000 in Q3, whereas the current AIR is 2,068,000
In last place, Nai Dunia have seen steepest decline in readership and lost the maximum number of readers i.e. 195,000. Nai Dunia’s AIR has dipped to 1,358,000 in Q4 from 1,55,3000 in Q4.