Top Story


Home >> Media – Print >> Article

IRS 2012 Q2: Mixed numbers for magazines

Font Size   16
IRS 2012 Q2: Mixed numbers for magazines

Magazines showed mixed result as per the Indian Readership Survey (IRS) 2012 Q2 data released by Media Research Users Council (MRUC) on October 1, 2012. Six of the top 10 magazines have seen decline, while four have seen marginal growth.

Vanitha continues to be in the lead with an average issue readership (AIR) 2,353,000 in Q2. However, the Malayalam language magazine lost 91,000 readers from Q1.

Pratiyogita Darpan is placed second and has seen an increase in its Q2 AIR at 1,918,000, as compared to 1,893,000 in Q1.

India Today, one of the two English magazines in the list, has seen a decline of 59,000 readers during the quarter, registering an AIR of 1,554,000 in Q2.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video