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IRS 2012 Q2: India Today, Outlook see degrowth

03-October-2012
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IRS 2012 Q2: India Today, Outlook see degrowth

The Indian Readership Survey (IRS) 2012 Q2 data, released by the Media Research Users Council (MRUC) on October 1, shows six of the top 10 English magazines witnessing decline in readership.

India Today continues its lead among English magazines and, but has seen decline in its average issue readership (AIR) from 1,613,000 in Q1 to 1,554,000 in this quarter.

Other magazines that have seen degrowth in this quarter include Readers Digest, Outlook, Pratiyogita Darpan, The Week, and Wisdom.

On the other hand, General Knowledge Today, Competition Success Review, Stardust and Business Today have registered growth in readership in Q2.

General Knowledge Today is placed second with an AIR of 1,087,000 in Q2, as compared to 1,086,000 in the first quarter.

Readers Digest lost 39,000 readers during the quarter, bringing its AIR down to 1,009,000 in Q2 from the figure of 1,043,000 in the previous quarter.

Meanwhile, Competition Success Review added 14,000 readers during the quarter, garnering an AIR of 719,000 in Q2, as against 705,000 in Q1.

Outlook’s AIR fell from 492,000 in Q1 to 483,000 in this quarter. Pratiyogita Darpan also disappointed, seeing a decline in readership with its Q2 AIR at 431,000, as against 446,000 in the previous quarter.

Stardust, on the other hand, added 5,000 readers during the quarter, the AIR increased to 416,000 in Q2 from 411,000 in Q1.

Business Today is placed in the eighth position and The Week at ninth position. Business Today has registered an AIR of 408,000 in Q2, adding 11,000 new readers, whereas The Week lost 21,000 readers and has garnered an AIR of 397,000 in this quarter.

Wisdom also slipped from an AIR of 359,000 in Q1 to 353,000 in Q2.

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