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IRS 2011 Q4: Hindi magazines see major decline

09-March-2012
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IRS 2011 Q4: Hindi magazines see major decline

Eight of the top 10 magazines have declined in Average Issue Readership (AIR) as per the IRS 2011 Q4 results. New entrant in the list Samanya Gyan Darpan has clinched the third position.

Pratiyogita Darpan tops the Hindi magazines list, but has seen a decline of 1.19 per cent in AIR at 2,001,000 in Q4 as compared to 2,025,000 in the previous quarter.

Saras Salil and Meri Saheli secure the second and fourth place respectively. Saras Salil has seen a steep decline of 8.91 per cent in AIR at 1,768,000 in Q4 as against 1,941,000 in the previous quarter. In the fourth slot is Meri Saheli has slightly increased by 0.33 per cent in AIR at 1,213,000 in Q4 as against 1,209,000 in previous quarter.

Cricket Samrat, a monthly magazine, has seen decline in AIR of 0.43 per cent from 1,159,000 in the previous quarter.

India Today is in the sixth spot but its AIR has declined by 3.94 per cent from figure of 1,116,000 in the Q4. Grehlakshmi is at the seventh position. Its AIR has decreased by 3.15 per cent with 952000 in Q4 as compared to 983000 in the previous quarter. Grih Shobha, in the eight position, has also declined by 3.94 per cent with AIR of 951000 in Q4.

The fortnightly, Champak and quarterly, Nirogdham have got the ninth and tenth position respectively. Champak has slightly declined in AIR with 0.70 per cent from Q3 figure of 859000. Nirogdham has decreased in AIR with 2.72 per cent with figure of 752000 in Q4 as against 773000 in the previous quarter.

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