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IRS 2011 Q1: Marathi & Malayalam dailies see hike in readership

18-June-2011
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IRS 2011 Q1: Marathi & Malayalam dailies see hike in readership

While Hindi and English dailies continue to see growth in their readership numbers as per the Indian Readership Data (IRS) 2011 Q1 data, Marathi and Malayalam dailies have grown rapidly since IRS 2010 Q1.

Hindi remains the most read language daily in the country. It is followed by Marathi and Malayalam dailies. With a growth rate of 3.62 per cent, English dailies are fourth most read dailies in the country.

As per the IRS 2011 Q1 numbers, Hindi dailies have seen a growth of 7 per cent, as against the IRS 2010 Q1 results. The most talked about market in recent days, the Marathi language newspaper, has witnessed a positive growth of 1.50 per cent as compared to IRS 2010 Q1.

Interestingly, the Malayalam daily genre has seen a growth of 6.20 per cent – the highest growth among the top five dailies. Any English dailies, with an AIR of 1.74 crore, has witnessed a growth of 3.62 per cent in IRS 2011 Q1 as against the corresponding quarter of 2010.

On the other hand, Tamil and Telugu dailies have witnessed negative growth as per the latest IRS data. Gujarati dailies with a 3.68 per cent growth have witnessed an AIR of 1.12 crore. Bengali, Oriya, Punjabi and Assamese dailies have reported decline in readership figures. Kannada and Urdu dailies have witnessed growth as against the IRS 2010 Q1 results.

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